Guides
The concepts that decide whether a brand is cited in Google, ChatGPT and AI Overviews. Each one is written so a practitioner can use it the same afternoon.
AI Overviews (AIO): How to get cited by Google?
How to get cited in Google AI Overviews: technical setup, content, netlinking, and advanced AIO optimization tactics.
AI Search: definition and main players
What is AI Search? Discover how these AI search engines are transforming how you search online. ChatGPT Search, Perplexity, Google AI Overview
Branding and GEO: How to Work on Your Brand Image
How to build a clear, consistent brand that generative AI engines recognize and cite. Practical GEO branding steps.
Create a GEO-optimized blog post: a practical guide
How to write a GEO-optimized blog post that generative AI can cite, with structure, method, and practical tips.
Create a GEO-optimized buying guide: complete method
How to create a GEO-optimized buying guide so ChatGPT, Perplexity, and Google AI Overviews cite you.
GEO audit: how to check your AI visibility
Learn how to run a complete GEO audit: key steps, tools, differences from SEO, and expert advice to improve AI visibility.
GEO competitive analysis: method and tools
Learn how to run a GEO competitive analysis. Step-by-step method, tools, and examples to improve your visibility in AI answers.
GEO KPIs: the 5 essential metrics to track
Discover the 5 essential GEO KPIs for measuring your visibility in AI answers: citation rate, share of voice, referral traffic and more.
GEO Perplexity: How to Appear in the Answers?
Concrete methods to appear as a source on Perplexity: citable content, SEO, authority, branding, and action checklists.
GEO strategy: the guide to appearing in AI answers
Build a GEO strategy so ChatGPT, Perplexity, and Gemini cite your brand in AI answers, not only in blue links.
GEO Techniques: Complete Guide to AI Optimization
Discover the main GEO techniques to optimize your visibility in generative search engines and LLMs in 2026.
GEO: Appear in Google AI Mode
Learn how to optimize your site to be cited in Google AI Mode, from extraction to reputation, with GEO techniques that protect visibility.
GEO: how to appear in ChatGPT results?
Discover the essential GEO strategies to maximize your content and brand visibility in ChatGPT-generated answers.
GEO: How to appear in Claude AI results?
How to get cited in Claude, Anthropic's AI: criteria, tactics, and mistakes that hide your pages from its answers.
GEO: How to Appear in Gemini Results
Techniques to optimize your content and raise your visibility in Google Gemini, Google's generative AI.
GEO: How to Fact-Check Content Information
AI is known for hallucinations and invented facts, so fact-checking your content is essential in any GEO strategy.
GEO: how to optimize your site for LLMs
GEO strategies to get cited by LLMs like ChatGPT and Perplexity. Optimize content, structure, and reputation.
GEO: How to Run an Effective Prompt Audit?
Learn how to find, rank, and test prompts, measure mentions, citations, and share of voice, and build an actionable GEO roadmap.
Get cited by LLMs: GEO citations guide
Proven tactics: technical fixes, AI-friendly content, and brand signals that earn LLM citations and qualified visibility.
Google AI Mode: definition and how it works
Google AI Mode turns search into an assistant that answers complex questions with cited summaries and ongoing conversation.
Google AI Overviews: how they work
How Google AI Overviews work, when they trigger, and what they change for brand visibility and SEO.
How many words to optimize a page for GEO
Find out how many words you need to optimize a page for GEO and appear in generative AI answers.
How to create a GEO-optimized product page
Learn how to create a GEO-optimized product page so ChatGPT, Gemini, and Perplexity can recommend it. A practical ecommerce guide.
How to define a prompt in GEO?
In SEO, you define a keyword to optimize. In GEO, you work with prompts. How do you choose the right one?
How to gain brand awareness in LLMs for GEO?
Learn how to build LLM brand awareness: without it, you get no mentions. See how to become a trusted source for AI chatbots.
How to optimize structured data for GEO
How do you optimize structured data for GEO? Priority formats, schemas, and practices that help AI engines cite you.
How to Run a GEO Awareness Audit
A GEO awareness audit from citations and mentions to acquisition: how to raise your visibility on AI chatbots.
LLM & GEO: how to get mentioned?
Improve your GEO visibility with LLM mentions: authority tactics, LLM-friendly content, and a practical action plan.
Local GEO: creating a local page optimized for AI
Learn how to create a GEO-optimized local page and get cited in ChatGPT, Gemini and Perplexity answers. A practical 2026 guide with a checklist.
Log analysis for GEO: what AI bots crawl
How GEO log analysis shows which pages AI bots crawl, how often they visit, and how to improve LLM visibility.
Mentions vs. citations in LLMs for GEO
Clearly distinguish mentions from citations in LLMs. GEO impact, measurement, and use cases.
Optimize your content for GEO: complete guide
Learn how to optimize your content for GEO and gain visibility in ChatGPT, Perplexity, and Google AI Overviews.
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SEO vs GEO: what are the differences?
How do you move from search engine optimization to generative engine optimization? What actually differs between SEO and GEO?
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What Is GEO (Generative Engine Optimization)?
GEO covers every method for visibility in LLMs such as ChatGPT, Claude, and Perplexity. Learn how to go further.
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7 content marketing strategy examples
Seven content marketing strategies that work: SEO, social, and brand content, plus how to attract qualified traffic.
8 essential tools for effective content marketing
Eight content marketing tools, from Semji to Ahrefs, that help you create, distribute, and measure content.
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AI and Content Marketing: Transformation and Tools
AI is reshaping content marketing from drafting to optimization. See how NLP, generators, and Semji tools help teams produce relevant content faster.
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AI content generator: reviews and tests
AI content generators write from a prompt. This guide covers how they work, the main tools, and where they still need a human editor.
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Brand content: how to build your strategy
Brand content builds awareness and loyalty through stories, not product ads. Learn how to define it, study examples, and plan a brand strategy.
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Building a Content Strategy, Step by Step
A content strategy helps you create and share work that attracts prospects and turns them into customers. Here are the steps that matter.
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Content Marketing Techniques That Convert
This guide covers the techniques that help you capture and convert an audience with an effective content marketing strategy.
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Content pillars: strengthen your SEO strategy
Content pillars are the foundation of an editorial strategy. They organize your site around core themes readers actually care about.
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Content Types: How to Choose the Right One
Blog posts, videos, infographics, and social posts all do different jobs. Learn which content types actually help you hit your goals.
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Definition: Understanding content marketing
Content marketing is a long-term strategy of creating and distributing relevant content that attracts prospects and customers.
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Editorial strategy: keys to a successful rollout
An editorial strategy is the plan that organizes content creation, publishing, and distribution around your audience and goals.
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How do you build a useful editorial calendar?
An editorial calendar is the tool that organizes and manages your blog, social, and newsletter publishing so the team stays on schedule.
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How do you succeed at content creation?
Content creation is a core digital-marketing skill: producing quality text, video, images, and other media that attract your audience.
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Slow content: a new paradigm for SEO
Slow content slows the publishing pace to favor quality over volume, pairing writing with SEO.
Top 5 best SEO writing platforms
Producing quality SEO content is hard. This guide compares the top writing platforms so you can pick the right one.
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Understanding inbound marketing: definition and keys
Inbound marketing attracts and retains customers with useful, personalized content. This guide covers how the strategy works.
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Understanding SEO Content: An Essential Guide
Dive into SEO content, a core part of digital marketing. See how optimized writing can lift your site in Google's organic results.
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Web Writing Rates: Per-Word and Per-Article
Web writing rates can be hard to pin down. Here is how freelancers and businesses price articles, from per-word fees to 500-word quotes.
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Web writing training: become an SEO writer
Want to become a web writer? Whether you are starting out or leveling up, this guide covers SEO writing training.
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What is content curation?
Content curation is selecting, editing, and sharing the most relevant web content on a given topic.
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Semji: the smart solution for optimized SEO content
See how Semji's AI SEO features help you find opportunities, write optimized pages, and measure Content Score in one workflow.
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SEO Rank Tracking: How to Improve Visibility
Learn the rank-tracking tools and methods that show whether your SEO work is moving your keywords.
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The best SEO tools for effective optimization
Our pick of the best SEO tools to grow your site's visibility: keywords, rank tracking, and technical optimization.
Why take an SEO training course?
SEO training, in person or online, covers the techniques and tools you need to rank and attract qualified traffic.
Local SEO: the steps to strong search visibility
This guide walks through every step to boost your local SEO and show up in geographically specific search results.
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Off-page SEO: the essentials of online visibility
Learn the off-site methods that can improve your ranking on search engine results pages, from backlinks to social proof.
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On-page SEO: the complete optimization guide
This guide covers the essential steps to optimize your pages and boost your Google rankings.
SEO analysis: the keys to a relevant analysis
This guide covers the SEO analysis tools you need to rank your site at the top of search results.
SEO writing: the complete guide
Use our SEO writing advice to create distinctive content and improve your visibility in search results.
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Technical SEO: the complete guide
Technical SEO is the set of site fixes that help search engines crawl, index, and surface your pages. Here is what actually matters.
How do you build an effective SEO strategy?
Sharpen your SEO strategy and outpace the competition. This guide covers goals, content, and a plan you can put to work now.
How to Analyze Your SEO Competition Effectively
Winning in SEO means studying your competitors. Identify rivals, review their keywords and on-page work, then tighten your own strategy.
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How to Improve SEO: The Core Techniques
Boost your site's visibility with SEO. The core techniques for on-page, off-page, and technical optimization.
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How to choose an e-reputation agency
96% of shoppers factor a brand's online reputation into a purchase. Here are 10 checks before you hire an e-reputation agency.
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SEO: definition and guide to organic search
This guide covers what you need to succeed at organic search and reach your visibility and traffic goals.
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PBNs in SEO: definition and how they work
Semji guide: what is a PBN in SEO? The concepts, the method, and the pitfalls to avoid for SEO and content teams.
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How do you write a meta description?
The meta description is a marketing line, not a ranking factor. How to write one that earns the click.
How does Googlebot work?
Googlebot is Google's web crawler. It fetches pages, follows links, and feeds the index that decides what shows up in search results.
MyPoseo: the guide to get more from your SEO
Mixing market analysis with SEO/SEA audit and tracking, MyPoseo is a full-featured tool. Here is how this practical, easy-to-use platform works.
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What Is Netlinking in SEO?
Netlinking is one of the three pillars of website ranking. Here is how to grow SEO with a quality-first link-building strategy.
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Lead generation: definition and techniques
Lead generation has many advantages. This complete guide helps you generate high-quality leads.
The history of Google and its founders
Google started as a Stanford project from Sergey Brin and Larry Page. Here is how the search giant grew.
What Is Long-Tail SEO?
Long-tail SEO helps you rank for many specific searches. Learn how this technique can lift traffic, rankings, and conversions.
White paper: how to create and distribute one?
A simple, effective communication tool, the white paper helps you introduce your company and convert prospects.
How to crawl a website: methods and techniques
Crawling extracts as much information as possible so you can map a site's structure. Here is an overview of methods and techniques.
How to run an SEO audit
Practical advice for a quality SEO audit: content quality, backlinks, competitive analysis, and the checks that move rankings.
Google's right to be forgotten: how does it work?
What is the right to be forgotten, and how does Google handle delisting requests? A practical SEO guide.
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What Is an Influencer?
As blogs and social networks grew, some people built a following, earned trust, and became influencers. Here is what that actually means.
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Why and how should you create an ebook?
A lead and trust generator, the ebook is a useful content marketing tool. This article walks you through how to create one.
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Backlinks in SEO: what they are and how to use them
A backlink is a hyperlink that points to an external page. In SEO, it is one of the pillars that help a site rank in search results.
How do you research and prioritize keywords for SEO?
The keywords you pick can separate two sites selling the same thing. Here is how to research and prioritize them for SEO.
SEO consultant: what does the job involve?
What does an SEO consultant actually do? Roles, methods, and pitfalls for SEO and content teams.
SEMrush, the essential SEO keyword research tool
With 2 million users and 800 million keywords, Semrush is a core SEO keyword tool. Here is what it does, and how it differs from Semji.
Yooda Insight: The Complete Guide
Yooda Insight is an SEO analysis tool. This guide walks you through its features so you can get the most out of it.
Google Tag Manager, the complete guide
Semji's complete Google Tag Manager guide: concepts, setup method, and pitfalls for SEO and content teams.
The History of the Google Logo
Google has sat at the top of search for more than 20 years. Where did its logo come from? This article covers the full story.
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Search engines: how do they work?
How do search engines work? This guide covers crawling, indexing, ranking, and the search market.
Google Search Console: the complete SEO guide
This guide shows how Search Console helps you analyze Google's crawl and indexing of your site and take action.
Google Analytics, the complete guide
Semji's complete Google Analytics guide: concepts, method, and pitfalls for SEO and content teams.
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Majestic SEO for a complete backlink analysis
A closer look at Majestic SEO, a leading SEO tool that delivers an in-depth analysis of your backlinks and link profile.
Ahrefs: the essential SEO tool
Ahrefs is best known for backlink analysis, but it also covers keywords, content, and rank tracking.
Google AMP: the mobile format to prioritize in SEO
Google AMP reduces page load time and improves the user experience. For SEO it brings visibility, faster crawl, and more clicks.
GTMetrix: the complete page speed guide
GTMetrix lets you analyze page load time for free and customize test settings: connection, device, server location, and more.
SEO agency: what it does and how to choose
What an SEO agency can do for your business, and how to pick a provider you can actually work with.
SEOQuake: the user guide to get more from your SEO
SEOQuake is a browser extension that audits a website or a Google results page from an SEO angle. After install, you can read key KPIs.
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Content marketing guide: creating engaging content
Master the keys of content marketing to attract visitors with useful, relevant content that supports your business.
Analyzing e-reputation examples
An e-reputation crisis is rarely unique. Studying how other companies handled the same problem shows which methods actually work.
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Building the Digital Fortress
Digital Fortress, built by Reputation VIP in 2012, lets you choose what shows on Google's first page when someone searches your name.
Changing an e-reputation: free options
You can improve e-reputation without a budget: specialist blogs, free monitoring tools, and case studies from companies that already recovered.
Changing an e-reputation: paid options
Paid e-reputation options include specialist agencies and monitoring software. Both can push damaging content out of sight when a budget is available.
Hiring an e-reputation agency
An e-reputation agency can clean up damaging content, run ongoing monitoring, and help you regain control of what people read about you.
Hiring an SEO agency for your e-reputation
SEO and e-reputation travel together. An SEO agency can move what ranks on Google so the first results say what you want.
How do you use the right to be forgotten?
France's 2010 digital right-to-be-forgotten charters give people more control over personal data, targeted ads, and what search engines keep.
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How to take control of your e-reputation
E-reputation has become a growing issue for companies and individuals. This Semji guide covers what it is and how to take control of it.
Methods and tools for changing an e-reputation
A damaged e-reputation can still be turned around. Paid agencies, dedicated technology, and free DIY methods all have a place.
Protecting your digital identity
Your digital identity is how others see you online. Here is how to control those traces and protect that image.
Protecting your privacy
Your private life is yours, and the first leaks often come from you. Here is how to handle social networks and France's 2010 right-to-be-forgotten charter.
Reading e-reputation sites and blogs
Blogs and specialist sites now make e-reputation methods easy to find. Use them to rebuild a digital image that actually matches your values.
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E-reputation and digital identity: definitions
E-reputation is the picture others form of you online. Here is what the term means, how digital identity works, and why both matter.
What is the Streisand effect?
The Streisand effect is what happens when an attempt to hide information makes it spread even faster. Here is what it means for your brand.
What is the right to delisting?
The right to delisting lets EU residents ask search engines to drop outdated or excessive results about them.
What are featured snippets?
Featured snippets are answer boxes at the top of Google results. They pull a short extract from a page and link to it.
Linkbaiting: how to earn natural backlinks
Linkbaiting is SEO that earns natural backlinks by publishing content people actually want to cite and share.
Brand image: definition and how to build it
Brand image is how people perceive your company. Learn how to build, measure, and protect it online.
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What is a bad buzz? Definition and sources
A bad buzz is negative word of mouth that spreads online, often from a campaign that backfired or a public complaint.
What is growth hacking?
Growth hacking combines marketing techniques with an unconventional mindset to grow fast on a small budget.
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What is Google Suggest?
Google Suggest is autocomplete for search. It shows predictions as you type, ranked by how often people search those terms.
What is long-tail SEO?
Long-tail SEO means ranking on specific, low-competition queries of three words or more. They convert better and are easier to win.
SEA: search engine advertising explained
SEA, or search engine advertising, is paid placement on results pages. Here is what it does and why brands use it.
The risks of e-reputation
E-reputation risks are real for companies, executives, individuals, and brands. Unchecked, damaging information travels the web and sticks.
E-reputation risks for an executive
Executive e-reputation now mixes personal and professional life. Recruiters and shareholders Google you, and old traces are hard to erase.
E-reputation risks for an individual
Individuals are not outside e-reputation. Recruiters check Facebook, neighbors Google you, and 70% of hiring now starts with a search.
E-reputation risks for a company
Company e-reputation now drives loyalty and new business. Reviews travel worldwide, and some of them are written in bad faith.
E-reputation risks for a brand or a website
Brand e-reputation is now an economic risk. Reviews, forums, and social posts shape trust, whether the claims are true or not.
E-reputation management and strategy
E-reputation can be built, protected, watched, and changed. These four steps help companies keep a handle on what the web says.
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How do you build an e-reputation?
Build your e-reputation on purpose: work with influencers, keep operations clean, and let satisfied customers speak first.
How do you change an e-reputation?
A damaged e-reputation can be repaired. Paid and free methods both exist, from crisis agencies to simple posts that put better information forward.
How do you protect your e-reputation?
A positive e-reputation is fragile. Here is how companies and individuals can protect a digital identity they have already worked to build.
How do you monitor your e-reputation?
Monitoring e-reputation means watching what is said about you online so a bad story cannot settle in unnoticed.
How do you test your e-reputation?
You can test e-reputation with specialist firms, free online questionnaires, or by searching your own name like a stranger.
What is digital identity?
Digital identity is the trail of traces a person or company leaves online. Those traces shape how others see you.
What is e-reputation? Definition and risks
E-reputation is the picture internet users form of a company or a person. Here is why it matters and how you can still steer it.
Using monitoring software
Monitoring software watches what people say about you online, flags rumors early, and helps you manage e-reputation before a crisis lands.
Turn these concepts into citations
Semji’s platform scores the pages that should rank and be cited, so the work in these guides becomes a backlog you can assign.