Guides
The concepts that decide whether a brand is cited in Google, ChatGPT and AI Overviews. Each one is written so a practitioner can use it the same afternoon.
GEO and AI Search
Concepts
- AI Search: definition and main players
- GEO KPIs: the 5 essential metrics to track
- Google AI Mode: definition and how it works
- Google AI Overviews: how they work
- How to define a prompt in GEO?
- Mentions vs. citations in LLMs for GEO
- SEO vs GEO: what are the differences?
- What Is GEO (Generative Engine Optimization)?
Appear in answers
- AI Overviews (AIO): How to get cited by Google?
- GEO Perplexity: How to Appear in the Answers?
- GEO: Appear in Google AI Mode
- GEO: how to appear in ChatGPT results?
- GEO: How to appear in Claude AI results?
- GEO: How to Appear in Gemini Results
- GEO: how to optimize your site for LLMs
- Get cited by LLMs: GEO citations guide
- How to gain brand awareness in LLMs for GEO?
- LLM & GEO: how to get mentioned?
How to do it
- Branding and GEO: How to Work on Your Brand Image
- Create a GEO-optimized blog post: a practical guide
- Create a GEO-optimized buying guide: complete method
- GEO audit: how to check your AI visibility
- GEO competitive analysis: method and tools
- GEO strategy: the guide to appearing in AI answers
- GEO Techniques: Complete Guide to AI Optimization
- GEO: How to Fact-Check Content Information
- GEO: How to Run an Effective Prompt Audit?
- How many words to optimize a page for GEO
- How to create a GEO-optimized product page
- How to optimize structured data for GEO
- How to Run a GEO Awareness Audit
- Local GEO: creating a local page optimized for AI
- Log analysis for GEO: what AI bots crawl
- Optimize your content for GEO: complete guide
SEO
Fundamentals
- How does Googlebot work?
- How to Improve SEO: The Core Techniques
- SEA: search engine advertising explained
- Search engines: how do they work?
- SEO: definition and guide to organic search
- The history of Google and its founders
- The History of the Google Logo
- What are featured snippets?
- What is Google Suggest?
- What is long-tail SEO?
- What Is Long-Tail SEO?
On-page
Technical SEO
Off-page and netlinking
Content marketing
Strategy
- 7 content marketing strategy examples
- Brand content: how to build your strategy
- Building a Content Strategy, Step by Step
- Content marketing guide: creating engaging content
- Definition: Understanding content marketing
- Editorial strategy: keys to a successful rollout
- How do you build a useful editorial calendar?
- Lead generation: definition and techniques
- Understanding inbound marketing: definition and keys
- What is growth hacking?
Production
- AI and Content Marketing: Transformation and Tools
- AI content generator: reviews and tests
- Content Marketing Techniques That Convert
- Content Types: How to Choose the Right One
- How do you succeed at content creation?
- Top 5 best SEO writing platforms
- Web Writing Rates: Per-Word and Per-Article
- Web writing training: become an SEO writer
- What is content curation?
- White paper: how to create and distribute one?
- Why and how should you create an ebook?
E-reputation
Concepts
- Brand image: definition and how to build it
- E-reputation and digital identity: definitions
- E-reputation risks for a brand or a website
- E-reputation risks for a company
- E-reputation risks for an executive
- E-reputation risks for an individual
- How to take control of your e-reputation
- The risks of e-reputation
- What is a bad buzz? Definition and sources
- What Is an Influencer?
- What is digital identity?
- What is e-reputation? Definition and risks
- What is the Streisand effect?
Practice
- Analyzing e-reputation examples
- Building the Digital Fortress
- Changing an e-reputation: free options
- Changing an e-reputation: paid options
- E-reputation management and strategy
- Google's right to be forgotten: how does it work?
- Hiring an e-reputation agency
- How do you build an e-reputation?
- How do you change an e-reputation?
- How do you monitor your e-reputation?
- How do you protect your e-reputation?
- How do you test your e-reputation?
- How do you use the right to be forgotten?
- How to choose an e-reputation agency
- Methods and tools for changing an e-reputation
- Protecting your digital identity
- Protecting your privacy
- Reading e-reputation sites and blogs
- What is the right to delisting?
Tools
SEO tools
- 8 essential tools for effective content marketing
- Ahrefs: the essential SEO tool
- GTMetrix: the complete page speed guide
- Majestic SEO for a complete backlink analysis
- MyPoseo: the guide to get more from your SEO
- Semji: the smart solution for optimized SEO content
- SEMrush, the essential SEO keyword research tool
- SEOQuake: the user guide to get more from your SEO
- The best SEO tools for effective optimization
- Using monitoring software
- Yooda Insight: The Complete Guide
Working in SEO
Turn these concepts into citations
Semji’s platform scores the pages that should rank and be cited, so the work in these guides becomes a backlog you can assign.