Semji vs Profound
Profound is the most complete AI-answer measurement platform we have compared ourselves to, and on several rows below it is ahead of us. Two things it does not do: run a search practice of its own — no rank tracker, no keyword research, no organic portfolio to attribute back to — and hand you an editorial workflow you did not have to build. Semji runs SEO and GEO on one page record, and ships the brief, the editor, the score and the approval as product.
Last verified 1 August 2026
The short answer
Both platforms measure AI answers and both can publish a page. The decision is whether search is part of the picture, and whether you want the content workflow delivered or assembled.
- You need crawler-level telemetry — which AI bots fetch which pages, read from your CDN and server logs. Semji has nothing comparable.
- Sentiment, brand-perception themes and correcting what engines get factually wrong about you are the deliverable, for comms as much as for SEO.
- You track engines outside Semji's six — Microsoft Copilot and Grok among them — or you sell through ChatGPT Shopping and AI ad surfaces.
- You have the engineering appetite to build workflows on a node canvas, and you want a published price you can sign up against today.
- Organic search still drives most of your traffic and you will not run a GEO tool with no SEO half.
- You want brief, editor, Content Score, review and publish to arrive as one application rather than as nodes you wire together and maintain.
- Your team publishes at volume and needs a calendar, draft statuses, assignments and approvals as product.
- You want AI visibility, daily rankings and Search Console performance on the same page record.
- Your analytics stack includes Matomo, Piwik PRO or Adobe Analytics and all of it has to connect.
- You need the API, every tracked engine and every market included in what you buy, rather than unlocked by the top tier.
Feature by feature
Every Profound cell links to the page we read it on, with the date. Profound takes three of these rows outright and draws or leads on several more; those rows say so.
From gap to published page
Profound has every part of this: a brief node, a writing node, a real editor, a scorecard, an approval step and a wider CMS catalogue than ours. The question is not whether the parts exist — it is whether they arrive assembled.
| Capability | Semji | Profound |
|---|---|---|
| Detected gap becomes a content brief | SemjiYes. One click from a weak prompt into Planning, or straight into the editor to fix the page that already exists | ProfoundPartial. Create Content Brief is a node you place on a workflow canvas, or a template you clone — not a brief you open from the gap that prompted itSource for Detected gap becomes a content brief, checked 1 August 2026 |
| AI drafting grounded in your brand assets | SemjiYes. Brand Voice and Knowledge Base applied at generation time, on by default for every agent | ProfoundYes. A Generate Article node produces publication-ready drafts, with Knowledge Bases supplying the brand contextSource for AI drafting grounded in your brand assets, checked 1 August 2026 |
| Collaborative editor with comment threads | SemjiYes. Editor, version history, threaded comments with assignment and resolve | ProfoundYes. Documents is a genuine editor: inline toolbar and slash commands, multiple people editing at once with collaborator avatars, inline comments you reply to and resolveSource for Collaborative editor with comment threads, checked 1 August 2026 |
| Optimisation score inside the editor | SemjiYes. Content Score moves as you write, across seven families — title tag, length, search intents, questions, related terms, incoming and outgoing links | ProfoundPartial. The AEO Content Scorecard takes a URL plus a target prompt and returns a weighted grade — readability, content structure, answerability signals, machine readability. It marks a published page; it does not score the draft you are writingSource for Optimisation score inside the editor, checked 1 August 2026 |
| Publishing to your CMS | SemjiYes. WordPress including Yoast meta descriptions, Drupal, Contentful, Strapi, a custom MCP server and a send-to-CMS webhook | ProfoundYes. Broader than ours, and Adobe Experience Manager is the one that matters — Agents find, read, create and update Content Fragments in AEM. Also Contentful, Drupal, Sanity, Webflow, WordPress and moreSource for Publishing to your CMS, checked 1 August 2026 |
| Editorial calendar, draft statuses and approvals | SemjiYes. Planning calendar, custom statuses from Draft to Published, assignment, bulk actions | ProfoundPartial. Approvals are real and not new — every Agent run includes an approval step before anything publishes, and a Human Review node can pause a run mid-flow. No publication calendar and no custom draft-status pipeline are publishedSource for Editorial calendar, draft statuses and approvals, checked 1 August 2026 |
AI visibility measurement
Profound's home ground, and they are ahead of us on three of these six. Their methodology is a genuine differentiator: they capture the browser experience rather than calling the model APIs, and re-run every tracked prompt daily.
| Capability | Semji | Profound |
|---|---|---|
| Prompt tracking, mention and citation metrics | SemjiYes. AI Visibility Score out of 100, mention rate, citation rate, average mention position | ProfoundYes. Visibility score, share of voice, average position and mention counts, sliced by model, region, persona and topicSource for Prompt tracking, mention and citation metrics, checked 1 August 2026 |
| Cited-source analysis | SemjiYes. GEO Sources by AI platform, source type, page type and root domain, with the prompts citing each source and a full export | ProfoundYes. Citation share by root domain, URL and citation category, with custom categories, filterable by model, region and personaSource for Cited-source analysis, checked 1 August 2026 |
| Demand data behind your prompt list | SemjiPartial. Real monthly search volume from SEO data providers on every prompt — search demand as the proxy for AI demand | ProfoundYes. Prompt Volumes licenses real answer-engine conversations from double-opt-in consumer panels across ten countries, refreshed weekly, with intent classification, demographic filters and a URL-to-prompt reverse lookupSource for Demand data behind your prompt list, checked 1 August 2026 |
| Sentiment and factual-accuracy auditing | SemjiNo. Neither is available | ProfoundYes. Sentiment and keyword themes per topic, filterable by persona and region, plus FactCheck — the inaccurate claims engines make about you, attributed to the source behind each oneSource for Sentiment and factual-accuracy auditing, checked 1 August 2026 |
| Page health, render and indexing checks | SemjiNo. No crawler and no page-health scoring | ProfoundYes. Page Health scored on Google Lighthouse metrics, a Bot vs. Human Readable Content check that flags client-side-JS content bots cannot see, and IndexNow submission from the Pages moduleSource for Page health, render and indexing checks, checked 1 August 2026 |
| Engines included in your plan | SemjiChatGPT, Google AI Overviews, Gemini, Claude, Perplexity and DeepSeek — all of them, on every plan, with no per-model add-on | ProfoundStarter tracks ChatGPT only. Growth tracks three: ChatGPT, Perplexity and Google AI Overviews. The wider set — Microsoft Copilot, Grok and Google AI Mode among them — is Enterprise, alongside more than one language and more than one regionSource for Engines included in your plan, checked 1 August 2026 |
Search, traffic and crawlers
Profound has no SEO half. Classic search reaches it as an import or a pass-through, which is a deliberate position on their side — and the row below on crawler logs is the clearest thing they have that we do not.
| Capability | Semji | Profound |
|---|---|---|
| Keyword research and daily rank tracking | SemjiYes. Daily positions, keyword difficulty, search intents, cannibalisation detection, branded versus non-branded splits, Competition duels | ProfoundPartial. No Profound-operated rank tracker. Positions arrive as Search Console's own reported average through the GSC connector, and SERP, keyword and backlink metrics only through the DataForSEO connector wired in over MCP — a third party's data surfaced inside ProfoundSource for Keyword research and daily rank tracking, checked 1 August 2026 |
| Organic performance on the same page record | SemjiYes. Content Score, GEO recommendations, and Search Console clicks, impressions and average position on one record | ProfoundPartial. Pages centralises citation share, bot visits and benchmarks, Page Health and content scores per URL. Search Console clicks and positions are not among the fields it listsSource for Organic performance on the same page record, checked 1 August 2026 |
| AI crawler and bot analytics from server logs | SemjiNo. Not available in any form | ProfoundYes. Agent Analytics reads server logs instead of JavaScript trackers — Cloudflare, Akamai, Fastly, AWS, Google Cloud, Netlify, Vercel, Shopify, WordPress, Adobe — benchmarks against 2 million+ pages, and carries unlimited domains on every tier including $99 StarterSource for AI crawler and bot analytics from server logs, checked 1 August 2026 |
| Analytics connectors | SemjiYes. Google Analytics 4, Search Console, Matomo, Adobe Analytics and Piwik PRO | ProfoundPartial. The Web Analytics category lists exactly three: Adobe Analytics, Google Analytics and Google Search Console. No Matomo and no Piwik PRO connector is published anywhere on their siteSource for Analytics connectors, checked 1 August 2026 |
AI agents and automation
Both ship agents, a template library and a hosted MCP server. The differences are the shape of the thing you build and who is allowed to call the API.
| Capability | Semji | Profound |
|---|---|---|
| Prebuilt agents that produce work | SemjiYes. Content Master, GEO Expert, E-E-A-T Auditor, Content Opportunities, Top 3 Hunter, Legal Compliance, Content Localizer, CMS Publisher and more, all on Claude Sonnet 5 | ProfoundYes. A public template library browsable without logging in, across Content Creation, Research, Content Optimization, Reporting & Monitoring and Outreach & Distribution — Multi Language Article Translator, Research-backed PDP Optimizer, Cannibalization Checker — written by Profound and by community contributorsSource for Prebuilt agents that produce work, checked 1 August 2026 |
| Agents that draft, optimise and publish | SemjiYes. Editor and workspace scopes, bulk runs across the whole Planning calendar, an Activities log and relaunch on failure | ProfoundYes. Multi-step pipelines that pull visibility data, generate articles and publish straight to the CMS — genuine end-to-end automation, assembled node by node on a canvas your team builds and maintainsSource for Agents that draft, optimise and publish, checked 1 August 2026 |
| Public REST API | SemjiYes. Public API v1 on paid plans — full draft lifecycle, org-scoped keys, Swagger and a developer portal | ProfoundPartial. “The API is available to Enterprise plan customers only,” and even then “you must request access through our support team”Source for Public REST API, checked 1 August 2026 |
| Agents inside Slack and Microsoft Teams | SemjiYes. A Teams bot on AppSource that pushes opportunity cards into a channel, answers in thread and sends work to Planning; Slack too | ProfoundPartial. Slack carries alerts, approval routing and access to Profound data. Teams is send-only: Agents “send automated messages, like reports and alerts, directly to a Teams channels or users”Source for Agents inside Slack and Microsoft Teams, checked 1 August 2026 |
Enterprise readiness
The section procurement reads. Largely parity — Profound is a serious enterprise vendor — with the gap showing up in what the published tiers actually contain.
| Capability | Semji | Profound |
|---|---|---|
| SOC 2 Type II | SemjiYes. Certified | ProfoundYes. Their Trust Center publishes SOC 2 Type 2 and HIPAA; the report itself, the pentest and the data-flow diagram sit behind an access requestSource for SOC 2 Type II, checked 1 August 2026 |
| SSO / SAML | SemjiYes. SAML with automated certificate rotation | ProfoundPartial. SAML or OIDC with role-based access control, published as part of the Enterprise offer; the two self-serve tiers do not include itSource for SSO / SAML, checked 1 August 2026 |
| AI usage and cost governance | SemjiYes. Usage and time-saved dashboards, consumption by workspace, user and feature, credit usage against quota with an end-of-contract projection | ProfoundYes. An estimated credit cost before each Agent run and the actual after it, an admin view of total usage, limit notifications, and overage billing or a hard pause configurable per accountSource for AI usage and cost governance, checked 1 August 2026 |
| How you buy | SemjiQuote-based, with scoped onboarding and a dedicated customer success manager | ProfoundPublished and self-serve: $99/month Starter buys ChatGPT tracking, 50 prompts, one seat, one language, one region and no exports; $399/month Growth buys three engines, 100 prompts and three seats. API, SSO, Projects, ChatGPT Shopping, Prompt Volumes searches and any second language or region are quote-only Enterprise. Agent runs are metered in creditsSource for How you buy, checked 1 August 2026 |
See where your brand actually stands
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Where the two products actually diverge
Semji and Profound both measure AI visibility. These three gaps decide who does the work, and in which tool.
Half of search is missing
Profound tracks answer engines. Rankings, keywords and organic revenue live elsewhere.
- One topic, prompt and competitor model across Google and AI answers
- Daily rank tracking, keyword difficulty, search intents and cannibalisation in the same product
- Search Console clicks, impressions and position on the page you are optimising
- GA4, Adobe Analytics, Matomo and Piwik PRO connected behind all of it
The workflow is already built
Documents is a real editor. Profound's canvas around it is a build your team maintains.
- Open a weak prompt, get a brief. No canvas, no nodes, no credit estimate
- Write against a live Content Score across seven optimisation families
- Route through statuses, comments and approval, then publish to your CMS
Production legal will sign off
Brand Voice and the Knowledge Base apply at generation.
- Brand Voice and Knowledge Base on by default for every agent
- Threaded comments, assignment, resolution and version history on every draft
- AI consumption by workspace, user and feature, projected to contract end
- SOC 2 Type II, SAML SSO with automated certificate rotation, audited MCP tool calls
Frequently asked questions
Can I run Semji and Profound together?
Yes, and for some teams that is the right answer for a while. Profound's crawler-log analytics and sentiment reporting have no equivalent in Semji, so a brand or comms team can keep them while marketing runs production in Semji. The overlap is prompt tracking and citation analysis, which both do well — that is usually where teams consolidate once they have seen the same prompts in both.
Does Profound replace my SEO tool?
No, and they do not claim it does. There is no Profound rank tracker, no Profound keyword database and no Profound backlink index. Google positions come in through the Search Console connector as Google's own reported average, and SERP, keyword and backlink metrics come in through the DataForSEO connector over MCP. If organic search still carries most of your traffic, Profound is a second subscription beside whatever you already run. Semji covers the content-performance half of an SEO suite natively — though teams needing a deep backlink index or a technical crawler keep a specialist for that, and Semji has no crawler either.
Which AI engines does each tool cover?
Semji tracks ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity and DeepSeek, all included, with no per-model add-on. Profound's coverage depends on the plan: Starter tracks ChatGPT only, Growth tracks ChatGPT, Perplexity and Google AI Overviews, and the wider set — Microsoft Copilot, Grok and Google AI Mode among them — unlocks on Enterprise, as do additional languages and regions. Their engine lists differ between their pricing page and their feature pages, so confirm the exact set for the plan you would actually buy.
What does Profound do better?
Several things, and they are not small. Agent Analytics reads your server and CDN logs to show exactly which AI crawlers fetch which pages, benchmarked against millions of others — Semji has nothing comparable. It scores sentiment and brand-perception themes, FactCheck attributes each inaccurate claim an engine makes about you to the source behind it, and their Noble integration takes those sources and gets the mention corrected at the publisher. Prompt Volumes is licensed panel data on what people really ask AI, with intent classification, demographic filters and a URL-to-prompt reverse lookup; our prompt volumes are search volumes. Pages adds Lighthouse-based Page Health, a bot-readability check and IndexNow submission. They publish to Adobe Experience Manager and we do not. They track engines we do not. And they publish a price you can sign up against today, which we do not.
How does pricing compare?
Profound publishes two self-serve tiers, billed monthly: $99 for Starter and $399 for Growth. Read what those buy — Starter is ChatGPT only, 50 prompts, one seat, one language, one region and no exports; Growth is three engines, 100 prompts and three seats. The API, SSO, Projects, ChatGPT Shopping and any second language or region are Enterprise, which is quote-only, and Agent runs are metered separately in credits. Semji is quote-based because scope varies with workspaces, markets and AI usage, and because the price covers production as well as measurement. For a like-for-like number, the demo is the fastest route.
Measure both halves, then fix them
Book a demo and we will run your own prompts and your own keywords through the platform — the visibility report, the rankings underneath it, and what Semji does about both.
Profound is a trademark of Cooper Square Technologies Inc. (dba Profound). Semji is not affiliated with Profound. This comparison is based on publicly available information as of 1 August 2026; Profound ships weekly, so check both vendors' current documentation before deciding.