A 12-month plan for the answers that mention you
Semji builds a GEO strategy around the prompts your buyers already type into ChatGPT, Perplexity and AI Overviews. You leave with a named portfolio of answers to own, the pages and mentions that will earn those citations, and a calendar your team can run.
What a GEO strategy covers
Semji's GEO strategy engagement maps four workstreams onto one calendar. Each workstream has an owner, a first quarter, and a number Intelligence Hub can move.
Prompt portfolio
Which buyer questions already trigger a generated answer in your category, who is cited today, and which of those prompts are worth owning in the next 12 months.
Content gaps
Which of your pages can become the extractable answer, and which topics have no page an engine could quote. The list is ranked by the commercial value of the prompt.
Authority plan
The third-party mentions, reviews, structured data and coverage that engines already treat as trust signals, and the sequence for earning more of them.
Measurement
How Semji's Intelligence Hub tracks citation share across ChatGPT, Perplexity, Gemini, Claude and AI Overviews, so each quarter has a number to compare with the last.
How Semji scores the strategy each quarter
Semji writes the GEO strategy against the same engines Intelligence Hub already watches. The document names the prompts, the pages and the authority plays. The product then records whether citations moved on those prompts.
The engagement runs 12 months because Q2 needs a citation number to compare with Q1. You receive the roadmap and the dashboard a CMO can take to the board.
- Prompt-to-page map for your category
- Competitor citation baseline on priority prompts
- 12-month editorial and authority calendar
- Quarterly review tied to Intelligence Hub numbers
- Training so your team can run the next year
How Semji builds the strategy
- 01
Map
Semji collects the prompts your buyers use, the answers the engines currently give, and the domains they cite. That map is the evidence every later choice rests on.
- 02
Choose
Semji picks the prompts that are commercially worth owning and matches each one to a page you have, a page you will write, or an authority play you will run.
- 03
Sequence
The year is split by impact and effort. Q1 is the pages and claims that can be cited this quarter. Later quarters take the longer authority work.
- 04
Hand over
You receive the roadmap, the prompt-to-page map, and a walkthrough with the strategist. Monthly check-ins keep the calendar honest for the rest of the year.
- 12 months
- of GEO roadmap in the deliverable
- 5+
- AI engines in the prompt map
- x9.7
- AI-referred traffic, year over year Source, checked 2026-08-02
Questions about GEO strategy
What is a GEO strategy?
Semji's GEO strategy is a 12-month plan that names the prompts your brand should be cited on, the pages and mentions that will earn those citations, and the order of work. It covers ChatGPT, Perplexity, Google AI Overviews and the other engines your buyers already use.
How is GEO strategy different from SEO strategy?
Semji treats GEO strategy as the plan for citations in generated answers, while SEO strategy remains the plan for rankings and clicks. The two share research and content, and the same page can serve both when it answers first and stays extractable.
Do I need a GEO audit before a strategy?
Semji can start a GEO strategy from an existing audit or run the mapping as the first phase of the engagement. Teams that already know they are absent from ChatGPT can skip a standalone audit. Teams that do not should start there.
What does a Semji GEO strategy include?
Semji delivers a written roadmap, a prompt-to-page map, a competitor citation baseline, a 12-month calendar and a walkthrough with the strategist. Intelligence Hub then tracks whether citation share moves on the prompts you chose.
How long does the GEO strategy engagement take?
Semji delivers the strategy document in the first weeks. The calendar then runs for 12 months with monthly check-ins, and the first pages to reshape are scheduled in Q1.
Can an in-house team execute the GEO strategy?
Semji writes the strategy so an in-house content and SEO team can run it, and trains them on the prompt map and the Intelligence Hub views they will use. Agency support is available if you want Semji to take selected workstreams.
Start your GEO strategy with Semji
Semji will map the prompts your buyers already ask, name the pages and mentions that can earn those citations, and hand your team a 12-month calendar. Book a walkthrough of the engagement.
ChatGPTGoogle AI OverviewsPerplexityGeminiClaudeDeepSeek