Insurance content that ranks on Google and gets cited by AI
Semji measures where an insurer already wins the comparison, in Google results and in the answers ChatGPT, AI Overviews and Perplexity give, then turns what is missing into briefs a writer can work from.
World-class marketing teams trust Semji with their content strategy
Semji customers:
- Allianz
- Otto
- Reitmans
- Record TV
- Action Against Hunger
- El Financiero
- Fox Sports
- Randstad
- PCMag
- RetailMeNot
- TD
- IGN
- Mashable
- Christie's International Real Estate
What insurers measure with Semji
Each figure below is published in full in the customer story it comes from.
- +89%
- non-branded SEO traffic at Macif, in 12 months
- +300%
- SEO traffic at Groupama Gan Vie, in 12 months
- +200
- keywords in the top 3 for Assurland
AI visibility
Do AI engines name you when someone compares cover?
Semji answers that per engine and per question. It runs the questions your prospects put to those engines, records whether your brand was mentioned, in which position, and whether one of your pages was cited as a source, then tracks the same set over time across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and DeepSeek.
Someone choosing cover increasingly reads a single generated answer, and the insurers it names are the ones that get considered. Knowing which of your pages the engines quote is what tells you which ones to write next.
Search performance
Which page should your team write next?
Semji scores every page on your site against what the market is searching for and ranks them by what each would return against the work it would take. A team of two gets a queue of twenty pages to work through, out of a site that may hold ten thousand.
Every page comes with its brief: the questions to answer, the terms to cover and the Content Score to beat. Writers stay in one workspace, from the idea to the published page and the traffic it earns.
“Semji has helped us increase our lead generation by 115% in 3 years. The platform allows us to quickly analyze our competitive landscape and make strategic decisions based on concrete data. Its all-in-one approach helps us deploy our strategies with remarkable efficiency – a crucial advantage in the insurance sector.”
+115% lead generation in 3 years
Frédéric Bizière — Head of the Digital Leads Factory, Big Data & AI teams · AllianzHow an insurance team gets there with Semji
- 01
Measure where you stand, in search and in AI answers
Rankings, non-branded traffic, and whether the engines name you on the questions that end in a quote request. One baseline, before anything is written.
- 02
Prioritise the pages that repay the effort
The priority score ranks your whole site by the value each page would return against the work it would take, so a small team knows what its next twenty pages are.
- 03
Produce with the constraints of a regulated market built in
AI+ Brand Voice holds the tone, AI+ Knowledge holds the product facts, and AI+ Fact Checking flags a claim before it reaches a page someone has to sign off.
Insurance customer stories
Six insurers and comparison sites, with the figures they agreed to publish.
La Macif
Macif
+89% non-branded SEO traffic within 12 months
MACIF built a high-performance Content Factory with Semji: +89% non-branded SEO traffic in 12 months and top 3 rankings on strategic keywords.
Groupama Gan Vie
Groupama Gan Vie
+300% SEO traffic in 12 months
Groupama Gan Vie uses Semji to streamline its content production, identify new opportunities and speed up the site's SEO performance.
Lesfurets
Lesfurets
+1K content optimized with Semji
With Semji, Lesfurets created and optimized over 1,000 SEO pages in a competitive market, and 91% of the new content drives SEO traffic.
Assurland.com
Assurland.com
+200 strategic keywords ranking in the top 3
Assurland.com chose Semji to plan writers' work, organize content into semantic cocoons, and build the team's SEO skills.
APRIL Santé Prévoyance
APRIL Santé Prévoyance
How APRIL Santé Prévoyance, one of Semji's first beta testers, speeds up content production and strengthens its SEO strategy with the platform.
Dalma
Dalma
180 pieces of content published in 3 months
Dalma wants to highlight its expertise through content, while respecting good SEO practices.
The state of insurance content, measured
We analysed what seven established French insurers publish and how much of their traffic their own brand name earns them.
Content marketing at established insurers: the study
Compare your strategy with France's leading insurers and identify best practices for producing better content with AI.
SEO content in finance and insurance: the 2023 study
Semji analyzed 50,000 SEO-optimized finance content pieces. Discover key takeaways to better understand the SERP and position your content.
Frequently asked questions
Does Semji work on a regulated site?
Yes. Semji produces recommendations and drafts, and every page still goes through your own review before it goes live. AI+ Knowledge holds the product facts your writers work from, and AI+ Fact Checking flags a claim that is not backed by them, which is the step that usually costs a compliance review its second round.
How is being cited by an AI engine different from ranking?
They are measured on different things. A ranking places your page in a list the reader chooses from, while a citation names your brand inside the answer itself, and the two do not move together: a page can hold position one on Google and appear in no AI answer to the same question. Semji tracks both on the same set of questions, which is where the gap shows up.
Which engines does Semji track?
ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and DeepSeek. For each question Semji records whether your brand was mentioned, where in the answer it appeared, and which pages were cited as sources, yours and your competitors'.
We have thousands of pages. Where do we start?
With the priority score. Semji scores your existing pages by the value each would return against the work it would take to get there, which turns a site of ten thousand URLs into a ranked queue of twenty. Macif published 150 pieces under that method and grew non-branded traffic 89% in twelve months.
Can the platform work in several languages at once?
Yes. Semji covers 13 languages and 128 countries from one workspace, so a group with a site per country works from one method and one Content Score, and its markets stay comparable.
How long before we see anything?
The visibility baseline lands in the first days, since it is a measurement of what you already publish. Published results follow the publishing calendar: Dalma put out 180 pieces in three months, and Groupama Gan Vie doubled its output at the same team size and grew traffic 300% over twelve months.
See Semji on your own pages
Bring the questions that lead to a quote request on your market. We will show you who the engines name on them today, and what it would take to be one of them.