E-reputation risks for an executive
Being a company executive implies many responsibilities and requires qualities that recruiters treat as essential. It is hard, though, to get around web reputation, which sometimes stains the profile of certain senior executives, some still in post, others who need to find a new company. Executive e-reputation therefore matters for these reasons: you risk managing your career less well if you do not have good feedback about your personal or professional life.
That is the whole issue for these responsible posts and the people who hold them, when it comes to reputation on the internet. Today you will not be judged only on your ability to lead, but also on your personal life. The two tend to mix and finally create a real amalgam, and the result can be disastrous. It is now more than common to look up an executive’s reputation, or that of any other professional, before recruiting them, which is why flawless control of your digital identity matters.
From the best to the worst
A flattering web reputation will of course have a direct effect on the popularity of a company executive who is in post or looking for a job. In the first case, they will have real credibility with the people they manage. In the second, superiors and shareholders will be drawn to a profile with a positive manager e-reputation. In the opposite case, the reverse happens, and a genuine nightmare can start for the professional in question. That is all the more true because it is sometimes very hard to get rid of old traces that strongly damage the person concerned.
Uninterrupted image control
As an executive, check your e-reputation often, and work on it. That way you will have the chance to put the most effective means in place to reduce an unflattering e-reputation to nothing.
Watched without a break
Remember that your title gives you visibility, and that all your actions or remarks could be recorded somewhere on the web, which is why you first have to watch your behavior, even before you think about changing your executive e-reputation. Stay alert, and know how to use this element well. You have the means to avoid bad buzz; lies and false reputations are harder to control. So start by controlling your own actions first.