Protecting your digital identity

Digital identity is what you are, in other people’s eyes, on the internet. It is your own representation, your image. Whether you are a company or an individual, everyone has a digital identity today, because leftover information exists for a large majority of people and businesses. So the idea of digital identity and e-reputation starts with a simple step: protecting that identity online. For that to be possible, you have to control the digital traces around your image, or around your company more broadly, so you can then get real protection out of that work.

Controlling your image on the internet starts here, in the monitoring you set up yourself and in how information about you is used. Digital identity rests on three ideas in particular: the raw information, the actions, and the way those are analyzed. To get a clear answer to “how do you protect your digital identity,” you first stay careful yourself about the information you put on the web. That is the first step.

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Knowing how to control your image on the internet

As we said earlier, your image on the web is first generated by your own words and by the information you let circulate. Give the most factual information you can, and leave the praise to the advocates you chose to speak for you. Digital identity protection can also be strengthened with techniques offered by firms that specialize in it. What people call the digital fortress is a useful way to control the many traces that can be picked up online.

The digital fortress concept

What people call the digital fortress is a concept built to plan actions whose goal is digital identity protection, by staying a step ahead in how information spreads. The point is not to wipe out every negative mention about you. It is to use methods designed to highlight you and restore your standing, by putting the emphasis on everything positive that is said about you. That way you can, in a sense, filter the information that reaches people looking you up.