MyPoseo: the guide to get more from your SEO

A site’s rankings sit near the top of any owner’s worry list. Available for Google, Bing, and Yahoo, the tool is versatile: it mixes market analysis, SEO/SEA audit and tracking, plus customizable exports for a full analysis.

What is MyPoseo?

It is a SaaS tool (Software as a Service), meaning a program you use over the internet. The app needs no install and runs on a subscription.

Launched in 2009 by the startup G4interactive, the software was acquired eight years later by Webedia (a French company focused on online media), at the end of February 2017.

The app specializes in SEM (Search Engine Marketing). It covers audience steering, a full analysis of your site’s rankings, and extras such as market research or help creating content.

Each service has its own layout so you can see and understand how a site’s visibility is changing. The tool is aimed at agencies, SEO experts, advertisers, ecommerce site owners, and marketing managers.

About the MyPoseo startup:

The 15-person team knows Google’s updates keep coming. The whole team works on improving SEO and SEA strategy and operations, which makes it a solid option if you want to look more visible and more legitimate to search engines.

The features the tool offers:

• SEM market analysis by site, by keyword, or by comparing domains

The data it analyzes and formats give you a market overview across several factors: the number of keywords on page one, the traffic generated, competitor analysis and their SEA and SEO strategy, and the PageRank (a popularity score for a web page) of the various domains.

Analyzing your domain produces a competitor summary, the position of each player and their keywords, and your similarity rate on those keywords.

• An SEO audit presented in 2 forms:

A simple audit that collects the site’s positions across 10 pages of depth, plus a competitive audit that shows every player present.

The SEO audit, or a filtered search simulation, produces a detailed summary of the players present and of user queries (number of results, search volume, AdWords presence, and so on).

See why an SEO ranking strategy matters

• The SEA audit (Search Engine Advertising, meaning commercial and advertising links)

Through a set of tools and software, the app lists the strongest players on the market, their AdWords campaigns with a preview, on a customizable analysis frequency, and a collection of global data.

That setup lets you compare yourself with other players, challenge your paid-keyword buying, and build qualified traffic.

• Keywords Suggest

From a database of 30 million iterations, and inside an intuitive interface, filter and sort your keywords as you like while the tool suggests more based on criteria such as the fold.

The fold (shown in blue above) separates the part of a page that is immediately visible, and therefore read by the most visitors, from the part that requires a scroll.

Other free keyword generators exist, such as Ubersuggest or AnswerThePublic

• SEO tracking

A daily analysis of your position and your competitors’ positions in search engines, with:

• A preview of their organic ads as they appear on the SERP

• A summary of your semantic field and its suggestions

• An SEO ranking study by keyword

• Tracking of the pages you rank with in SEO

• In partnership with Majestic.com, a link-building analysis

The tool focuses on the main key phrases to estimate your market position, using KPIs: Pos Rank (the average of the scores given to each keyword on a site based on its position on the pages), a competitor’s presence rate, and the traffic they generate.

Learn more about building an organic search (SEO) strategy

• SEA tracking

A summary of all of your AdWords campaigns on a domain or a specific keyword, up to six times a day. The tool collects every competitor ad and site on Google’s first page each day, and gives you a detailed view of how your ads are landing, so you can measure yourself against the competition.

The interface highlights a large set of KPIs that help you create unique, effective content on pages that target the same keyword.

• MyPoseo reports

Every feature includes a way to export the summarized data. At any time you can export a project you already ran, by domain and by format, and apply your own visual identity.

The tool delivers its reports through partnerships with Majestic.com, Google Analytics, and Google Search Console. The strongest point is the interface and its focus on user experience: the quality of the information, plus a readable, customizable summary at export, makes it a relevant tool for professionals looking for ranking solutions.

• Training and support from MyPoseo experts

The tool can feel heavy given how complex some of the elements are, in both substance and presentation. That is why the app offers training in two formats.

• Standard training: one to ten people, lasting 1 hour 30 minutes.

• Advanced training: one to five people, for a 3 hour 30 minute session.

If ranking work is new to you, there is also a strategic and operational guide for your site. With an expert, you get support on your first campaigns so you can learn the tool and then set a strategy tied to your goals.

Summary of MyPoseo prices and products:

• The Starter plan

Focused on organic search, this plan gives you access to local SEO and competitive audit and tracking for your site.

The base plan starts at €33 per month and, depending on your needs, goes up to €268 per month.

• The Pro plan

A full analysis of your rankings. The Pro plan includes market analysis, keyword suggestions, a summary of your SEM campaigns, and customizable export of your results.

The plan starts at €99 per month, and the price can climb quickly once you add credit.

• The Insight plan

Content creation with visibility potential, highlighting editorial opportunities tied to ranking expertise.

The Insight plan starts at €1000 and is priced against your needs and goals.

You can already avoid a few content-creation mistakes

Try MyPoseo for 30 days!

From their site you can compare the products they offer in a transparent way and pick the best option. You can also try all three plans for 30 days, without entering a credit card. Still not convinced?

On request, the tool also provides webinars or explainer videos for the different plans.