Migrate without losing your rankings
A replatforming project that drops 30% of your organic traffic is a failed launch. We handle the SEO side so your team handles the build — and your rankings survive the move.
Why migrations fail without SEO oversight
A migration is the single largest SEO risk a site can take. One missed redirect, one staging site indexed by Google, one URL structure change without a 301 map — and years of ranking equity evaporate in days.
Our team has managed migrations for sites from 500 to 50,000 pages. We know every trap, every edge case and every recovery play. We join your migration team before the build starts — not after the traffic has already dropped.
- Pre-migration crawl and benchmark of every URL
- Redirect map covering every page — not just the top 100
- Staging-environment validation before launch
- Real-time monitoring for the first 72 hours after go-live
- Recovery plan if anything regresses
The migration process
Five stages, one goal: your new site launches with every ranking intact. Nothing is left to chance.
- 01
Pre-launch Audit
We crawl your current site in full — every URL, every redirect, every canonical. We benchmark your rankings, traffic and index coverage. This is your baseline.
- 02
Redirect Mapping
Every old URL gets a 301 target on the new site. We handle pattern matching, parameter stripping and edge cases your CMS migration script will miss.
- 03
Staging Validation
Before launch, we crawl the staging environment and diff it against the baseline. Missing pages, broken redirects and unexpected canonical changes are caught here — not after go-live.
- 04
Launch Day
We monitor the rollout: redirect chains, server response codes, crawl anomalies and index-coverage changes in Google Search Console. If something breaks, we catch it in hours — not weeks.
- 05
Post-launch Monitoring
For 30 days after launch, we track rankings, traffic and index coverage daily. By day 30, your new site should be performing at or above the baseline. If it is not, we have the data to fix it.
- 0%
- traffic loss on managed migrations
- 99.9%
- redirect mapping accuracy achieved
- 14 days
- to full ranking recovery on average
“We were replatforming from Magento to Shopify and I was losing sleep over the SEO. Semji's team caught 47 redirect issues in staging that would have cost us our category-page rankings. The migration went live with zero traffic loss.”
Ready to migrate without losing your rankings?
A migration team that handles the SEO — from pre-launch audit to 30-day post-launch monitoring — so your site launches with every ranking intact.
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