Ebooks
Discover the latest Content, GEO & SEO insights for winning marketing strategies

Ebook - From SEO to GEO: a new era of search visibility
Concrete methods and best practices to structure your content, track AI visibility, and integrate GEO into your workflows.

Ebook - GEO for Marketing Leaders: Driving ROI with AI Search
Actionable strategies for CMOs to drive ROI and lead their market in the AI-driven search landscape.

AI adoption in marketing: the 2025 study
Adoption, governance, use cases, ROI: key lessons from a survey of around one hundred marketing decision-makers

Study: content marketing at France's legacy insurers
Compare your strategy with France's leading insurers and identify best practices for producing better content with AI.

Ebook - Content Marketing: Maximize ROI and productivity with AI!
Find out how to integrate artificial intelligence into your strategy to produce more effective, personalized content on a large scale.

State of SEO Content in 2025
Semji analyzed over 500,000 pieces of content optimized for Google. The 18 key takeaways on how the SERP works and what actually ranks.

Report: the impact of generative AI on Content Marketing & SEO teams
Semji surveyed over 500 professionals across industries for exclusive data on how AI is being integrated into SEO and Content Marketing teams.

AI Overviews: what are the first impacts?
Get ahead of Google AI Overviews in Europe with Semji's in-depth study of the SERPs and the French-speaking SEO market.

AI-assisted competitive analysis guide
A white paper for marketing leaders ready to bring AI into their SEO strategy — see how Semji Search Intelligence gives you a competitive edge.

AI-powered competitive analysis guide
An ebook for marketing leaders on bringing AI into content strategy, and the 160 hours Semji Intelligence Hub saves on competitor analysis.

Checklist for a successful global SEO strategy
The dos and don’ts Semji and Weglot recommend when you take an SEO strategy into new markets, from profitable themes to local search engines.

White Paper - SEO and Content Marketing Trends Guide
Discover 37 must-know SEO and content marketing trends for 2024, with advice from 28 experts on AI, Google SGE, and the future of search visibility.

SEO content in finance: the 2023 study
Semji analyzed 50,000 SEO-optimized finance content pieces. Discover key takeaways to better understand the SERP and position your content.

Case studies: 15 SEO content strategies
Goals, results and first-hand accounts: see how leading brands built content strategies that actually perform.

Enterprise SEO growth: the ultimate guide
Leading brands don't just produce content — they make it pay. Semji's guide helps large enterprises accelerate SEO productivity and performance.

International SEO: 4 steps into new markets
Strengthen your international SEO strategy to stand out from the competition and boost your acquisition.

Putting automation to work for your SEO strategy
Get advice to help your teams work more efficiently, plus ways to improve your current process with AI and automation.

How to measure content performance and ROI
Content marketing is now essential to digital strategy, yet nearly 64% of companies still struggle to accurately quantify its ROI.

SEO / Social Media Study - Home Equipment 2023
Discover which home equipment brands in France perform best in SEO and on social media, based on a study of 45 market leaders.

10 ideas for recycling your content
Content recycling is one of the most profitable techniques: here are 10 ideas to test in 2023!

SEO: how to build a successful semantic cocoon
Go from theory to practice with concrete tips and examples: siloing > pillar pages > topic clusters

SEO and AEO: preparing for Google's shift
This white paper aims to inspire you to keep investing in SEO despite daily obstacles. What if the best was yet to come?

Download the training sector study
Discover the top 100 private training providers in France and their best SEO performances in our sector study!

Content Marketing and SEO Study 2020
Semji teams up with YouLoveWords to map the major Content Marketing and SEO trends of 2020, based on a survey of over 100 decision-makers.

Producing SEO content that ranks and converts
Semji’s white paper on producing fewer, better pages: how to write, optimise and measure content that ranks and converts, instead of filling a calendar.