Villanovo upgrades the results of its SEO strategy with Semji
+55%
SEO traffic
(villanovo.com)
85%
of optimized content attracts SEO traffic
245
optimized contents
(villanovo.fr and villanovo.com)
Villanovo, the specialist in tailor-made private villa holidays, is dedicated to providing its customers with luxury vacations with full comfort.
The website’s catalog features over 2,500 hand-picked villas worldwide. To offer travelers the best possible experience, the website is committed to providing top-quality service and amenities (personalized support from booking onwards, housekeepers, heated swimming pool, etc.). Committed to the environment, Villanovo has also entered into an eco-friendly partnership with “A Tree for You“.
Company
Villanovo
Client
Cécile Pougeon, Marketing Manager
Industry
Tourism
Challenges
Increase visibility on “destination” transactional queries
Rebalance the share of organic traffic over paid traffic
Generate more conversions
The challenge
Villanovo wants to position itself on “destination” queries against already well-established SEO players. To succeed and stand out from the crowd, the brand needs to emphasize its expertise and experience (“how to” and advice articles, good deals listings, topic-based guides, etc.), work on the freshness of its content and meet Google’s E.E.A.T. criteria.
With several markets to address, another challenge was to roll out its SEO strategy internationally. The company chose Semji to achieve these goals and save time in producing content for the villanovo.fr and villanovo.com websites.
The goals
- Increase the share of organic traffic compared to SEA
- Improve positions and results on “destination” transactional queries
- Improve efficiency throughout the SEO content production chain
- Empower copywriters to create high-performance content
- Centralize performance monitoring data
Our actions
Prioritizing 186 SEO pieces of content for optimization
Content planning
Automated production of SEO briefs
Content optimization
Performance tracking & earnings analysis
Team support on how to use Semji
Want to expand your SEO strategy and outperform your competitors?
Results
+55% SEO traffic on existing content (villanovo.com)
In order to rapidly increase SEO traffic, the Villanovo team decided to focus firstly on optimizing existing content. Thanks to Semji’s prioritization rating, they were able to quickly identify the pages that needed the most work. The automation of editorial briefs and SEO recommendations, meanwhile, helped accelerate production velocity and optimize, on average, 15 pieces of content per month. All these efforts have been rewarded with an increase in SEO traffic of +55% in one year.
85% of optimized content attracts SEO traffic (villanovo.com / villanovo.fr)
The daily use of Semji for production ensures the creation of high-performance SEO content, while at the same time helping our copywriters to improve their skills. Automated SEO briefs provide them with all the information they need, enabling them to quickly build the framework of their articles. Writers can then fully dedicate their expertise to creating original, high-quality content. Today, 245 pieces of content have been optimized by Villanovo’s copywriters, 85% of which attract SEO traffic thanks to the team’s dedication to maximizing Content Score.
