Content Squad adopts Semji to boost its clients’ SEO performance

Content Squad is the content production agency of Reworld Media, the leading media group in France’s thematic magazine press (Auto-Moto, Marie France, Biba, Top Santé, Science & Vie…) and owner of an international media network (more than 180,000 partner sites). Content Squad supports media companies, internet/mobile operators and advertisers in their content strategies. What sets it apart is its ability to draw on the editorial expertise and resources of the Reworld Media Group to help its clients engage and convince more effectively.

The challenge

To strengthen its differentiation and push its clients’ content performance even further, Content Squad was looking for a leading SEO solution. That is why it turned to Semji to build a package unlike anything else on the content production market. On top of having the firepower to write “expert” content across many topics (beauty, fashion, wellness, home decor, DIY, travel, sports, film, etc.), Content Squad now benefits from the platform’s full technology to accelerate its clients’ SEO results.

The objectives

• Streamline and simplify the production process between clients and the agency
• Legitimize the agency’s positioning in SEO content production
• Grow the agency’s clients’ SEO market share
• Showcase the SEO performance of the content produced to clients
• Offer a complete, differentiating package to generate more business

Our actions

Creating new business sources for the agency

Sales support and building a new SEO content offer

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Optimizing the agency’s client content

Detecting SEO opportunities

Automating the production of SEO briefs

Co-branded marketing operations

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Results

+40% additional sales on projects with SEO production needs

Content Squad describes the platform as a genuine door-opener. With Semji, the agency builds and offers a unique, differentiating package on the content production market. In the eyes of its prospects and clients, the agency strengthens its positioning and editorial expertise to help them boost their performance (traffic, conversion, revenue). As a result, Content Squad’s sales have grown by 40% on projects with SEO production needs.

+80% average SEO gains across the agency’s clients

Content Squad covers more than 20 different topics (automotive, beauty, fashion, travel, cooking, sports, etc.). Whatever the targeted subjects or keywords, the agency’s writers benefit from advanced SEO recommendations to maximize the quality and visibility of the content they write. For every article, Semji provides the writer with recommendations to follow to answer the user’s query. The platform also surfaces the themes to cover and gives visibility into the top-ranking competing content.

Thanks to their subject-matter expertise and the platform’s help, clients record +80% SEO gains on average!

+50% time saved on content preparation

With Semji’s Content Score, the agency checks the SEO quality of the content produced by its journalists in seconds. This score out of 100 showcases the optimization work done by Content Squad to its clients and guarantees them SEO results.

Using certain automation features — such as the GPT-3 Brief — allows Content Squad to save considerable time briefing its writers. Today, the agency has cut its content preparation time by 50%.

One click is all it takes to accelerate your content performance