Edenéa chooses Semji to dive into the SEO deep end

Edenéa is a company specializing in pool maintenance, offering a wide range of filtration products and equipment. Their catalog includes sand filters, filter cartridges, pools for every budget, as well as accessories and water treatment products. Committed to customer satisfaction, the brand offers specialized services and advice to help pool, spa, and garden owners get the most out of their installations.

The challenge

In a highly competitive market, Edenéa faces competitors that are already well established. To stand out and grow its brand awareness, the company chose to showcase its expertise by creating relevant advice articles and guides. At the same time, Edenéa is looking to improve its efficiency by centralizing every action related to content production and SEO tracking. Aware of the SEO opportunities to be seized, the company decided to equip itself with Semji.

The objectives

• Increase the share of SEO traffic
• Improve the brand’s visibility and awareness
• Broaden the site’s semantic coverage of its market
• Increase the teams’ production velocity

Our actions

Identifying the right keywords to target and topics to cover

Automating SEO briefs

Optimizing content

Planning content

Supporting teams as they upskill on SEO topics

Tracking performance & analyzing gains

Results

+250% SEO traffic

Organic traffic on Edenéa has soared since the company adopted an SEO content strategy, with traffic up 250%. Semji contributes to this growth, in particular through the recommendations the platform provides for producing optimized content. Semji also helps Edenéa uncover new traffic opportunities against long-established players by ranking on keywords with strong growth potential.

4x more content published

Edenéa has quadrupled its content publishing, going from one piece of content every two weeks to two pieces per week. This comes from time saved across the entire production chain, from brief preparation to writing. Whatever the target keyword, Semji automatically generates a brief. Writers are also assisted by AI technologies, which help them create content, get ideas, and generate an outline structure well optimized for readers and Google. Teams appreciate the platform’s fun, intuitive feel: writers optimize content with ease and can focus their efforts on the brand’s editorial style and their subject-matter expertise.