Nomade Aventure adopts Semji for its SEO content strategy
The tourism sector was hit particularly hard by the health crisis, which only intensified the competitive pressure.
+340%
SEO conversions
+399%
SEO traffic
50%
time saved on writing SEO briefs
Semji allowed me to stop juggling between different tools. I save precious time across the entire upstream phase of production, such as keyword research or identifying search intents and the content our audience expects. In terms of performance, the SEO recommendations provided let us include everything we need to rank and generate qualified traffic.
Constance Bonnefous
Web Marketing Manager
For more than 45 years, Nomade Aventure has been offering off-the-beaten-path tours (trekking, culture, immersion, discovery, themed trips, and more) to give travelers an authentic experience. A tour operator known for championing a sustainable, committed vision of travel, it is also the most awarded French travel company of recent years. The crowning achievement came in 2023: Nomade Aventure received the “Travel d’Or” in the flagship tour-operator category, becoming the French public’s favorite travel brand.
The challenge
Nomade Aventure operates in a highly competitive sector when it comes to SEO. Its organic results are also subject to Google’s updates, and the search engine is increasingly demanding about
the quality and relevance of published content. To strengthen its competitiveness, Nomade Aventure decided to roll out an advanced SEO content strategy with the help of Semji. Adopting the tool provided a solid foundation for building briefs tailored to the Nomade brand, and also improved efficiency by centralizing every action related to SEO production and tracking.
The objectives
- Strengthen competitiveness in an ultra-competitive sector
- Generate qualified traffic on long-tail queries
- Increase website conversions by building topic clusters
- Work more efficiently across every SEO action and performance tracking
Our actions
Prioritizing the SEO content to optimize
Identifying new keywords to target
Optimizing content
Tracking performance & analyzing gains
Results
+340% in SEO conversions on existing content
In an ultra-competitive sector like tourism, subject to strong search seasonality, every optimization effort has to deliver results. With Semji, Nomade Aventure was able to prioritize its efforts. Using the priority score provided by the platform, the team identified which pages to work on first. The result: +399% in SEO traffic and +340% in conversions in 1 year. Centralizing KPIs in Semji also made it possible to quickly visualize the performance of published content.
+50% of time saved on producing SEO briefs
By relying on Semji to prepare its SEO briefs, the Nomade Aventure team saw productivity gains of up to 50%. The platform automates brief production for every targeted keyword. In just a few seconds, writers get in-depth recommendations to create high-performing SEO content that meets searchers’ needs. That leaves them more time to produce distinctive content aligned with the brand’s editorial guidelines.
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