Sporteed teams up with Semji Services to boost its SEO strategy

Sporteed positions itself as the first platform dedicated to buying and selling sports gear between individuals. Its commitment is to offer a simple, secure, and environmentally responsible buying and selling experience, connecting sports enthusiasts so they can gear up — or re-gear — responsibly.

The challenge

Sporteed turned to Semji to strengthen its SEO strategy. The platform wanted the support of SEO experts to ensure a successful launch and accelerate its growth. Alongside the SEO services, Sporteed also adopted the Semji platform to write content optimized for Google.

The objectives

• Develop every sports category available on the site.
• Increase Sporteed’s visibility on sports-related queries.
• Strengthen the platform’s brand awareness.
• Increase page views and sign-ups on the platform.

Our actions

Technical audit

Log file audit

Internal linking audit

Keyword audit

Link building

Consulting

Results

+204% SEO traffic

Sporteed recorded a 204% increase in its SEO traffic in one year. Thanks to the recommendations provided by an SEO expert and the use of the Semji platform to create and optimize content, Sporteed’s teams published content that fully met search ranking criteria. The collaboration also helped Sporteed uncover new traffic opportunities against already well-established competitors.

+80% more clicks on transactional pages in one year

Sporteed’s growth depends on increasing sales on its platform. In one year, it managed to grow the CTR of its transactional pages by 80%. The work put into adding content and optimizing the meta tags and Hn headings of these strategically important pages maximized user engagement with them.

+43% more sign-ups on its platform

SEO played a key role in building Sporteed’s brand awareness, helping it gain visibility on sports-related queries. With growing SEO traffic and a rising click-through rate on strategic pages, sign-ups on Sporteed from the organic channel increased by 43%.