Technical, content & link building: the winning combination for e-commerce retailer Chullanka

4%

of revenue generated

0%

of SEO traffic across the entire site

1%

of strategic keywords in the top 5

Scope of work

• Technical optimization
• SEO-friendly content creation
• Link building

Context

Some markets are considered ultra-competitive, and outdoor sports is one of them. And when you are a new entrant, the challenge is even greater. That is where Quentin MAES, the brand’s e-commerce director, comes in. Launched in summer 2016, Chullanka is a fairly recent brand in e-commerce, which makes things more complex from an SEO standpoint because we had no history and very few rankings on Google (…) Up against the giants of online retail, the SEO competition remains fierce. I wanted to take things to the next level and get expert support on the fundamental levers to climb search engine rankings quickly.”

The challenge

In 2015, the outdoor retailer left the Décathlon group and set off on a new adventure. To secure its long-term growth, 2 objectives were set: opening new stores and launching an online sales site. Chullanka recently turned to Semji to take on its SEO challenges: improving the visibility of the e-commerce site and gaining positions on search engines. To reach the summit, we activated every lever for generating qualified traffic: technical optimization, SEO-friendly content creation and boosting the site’s popularity.

Objectives

• Improve the visibility of the chullanka.com e-commerce site in the outdoor sports market,
• Outrank competitors on keywords with high traffic and business potential,
• Increase the share of SEO traffic in overall traffic by producing content that meets their audience’s expectations.

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With Semji, I had true experts in front of me. Every exchange is relevant, with good customer follow-up, well-run meetings and a very enriching technical and human approach.

Quentin MAES

E-commerce Director

Actions taken by the Semji team

• Conducted an audit to identify the target landing pages and keywords with a traffic deficit and strong growth potential, selected according to business priorities.
• Recommendations and advice for ON PAGE optimization of the target landing pages.
• Prioritized and created optimized content to answer users’ search queries with Semji.
• Built a portfolio of links for the chullanka.com site around the “sports and mountain” theme.
• Monitored the ranking progress of the target keywords.

Results

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