60%
time saved on content creation
+244%
SEO traffic on a strategic piece of content
517
pieces of content optimized with Semji
- Company
- Decitre
- Clients
- Corentin Armand, Traffic Manager
- Industry
- Retail
- Challenges
- Position itself as an expert bookseller
- Increase organic traffic on strategic categories Increase sales
Decitre chooses Semji to reach the top of search results
For more than 100 years, Decitre has built a network of 12 bookstores across the Rhône-Alpes and Paris regions, before gaining solid e-commerce experience with the launch of decitre.fr in 1997. Decitre’s booksellers are known for their passion and their expertise across knowledge and leisure topics. Today, Decitre’s teams keep the site alive with literary news and share their booksellers’ favorite picks to help customers find the perfect book.
The challenge
Decitre turned to Semji to reach several content creation goals. The retailer wanted to grow its blog with content that matters to its customers and strengthen its positioning as a literature expert. This is part of a strategic categorization effort to better structure its blog and deliver the best possible user experience. By adopting Semji, the goal was to create SEO content that meets searchers’ expectations. Decitre created quality, structured, SEO-optimized content while cutting briefing and writing time.
The objectives
- Grow the site’s SEO traffic
- Produce perfectly SEO-optimized content
- Publish content that meets searchers’ expectations
- Track the results of the articles written
- Save time across the entire editorial process
- Increase sales volume
Our actions
Identifying the topics, questions and themes to cover
d
Prioritizing the optimization of content with high SEO potential
Automated production of SEO briefs
Optimization of 517 pieces of content
Strengthening internal linking
Monthly monitoring of content performance
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Results
517 pieces of content optimized
With 2 million pages indexed on Google, Decitre faced a major challenge: identifying the content with the most potential to maximize SEO gains while reducing production time. By increasing the volume of keywords it worked on, Decitre was able to detect new traffic opportunities to answer users’ search intents and cover the full lexical field its customers search for.
60% time saved
Decitre cut its content production time in half. This saving carries through every step of the content strategy: prioritization, briefing and writing, along with simplified task planning and easier analytics reading with Semji. Using these features helps Decitre work more efficiently within its editorial calendar.
+244% SEO traffic on a strategic piece of content
SEO quality is guaranteed by the Content Score, a score out of 100 based on how well Semji’s recommendations are applied to a piece of content. By optimizing content according to the instructions provided by the platform, Decitre’s writers were able to produce high-performing content and multiply the SEO traffic they generated. The proof: one of the online bookseller’s strategic pieces of content saw its organic traffic grow by 244%.
