NUOO elevates its organic search results with Semji

NUOO is a French company dedicated to promoting natural beauty. 100% eco-responsible, NUOO’s mission is to make organic and natural beauty products accessible to as many people as possible. Through its blog, the brand aims to offer advice to everyone looking for healthier, more environmentally friendly cosmetics. The brand offers a unique catalog of rigorously selected products. It has 6 stores in France and offers more than 2,000 products in its online store.

NUOO stands out in particular for its commitment to sustainability and its transparency.

The challenge

NUOO’s main challenge is to grow the SEO results of the content published on its blog and to become the go-to reference for organic and natural beauty advice among online users. To do this, the company turned to Semji to find out which content to prioritize. Another challenge for the SEO manager: saving time on editorial briefs to focus more on strategic work.

NUOO uses Semji’s technology to assess its audience’s expectations, analyze competitors’ content strategies, automate its editorial briefs, and get the best recommendations to multiply its SEO results.

The objectives

• Develop the blog’s content strategy
• Prioritize which content to optimize
• Save time on briefs for writers
• Create content optimized for its audience and Google

Our actions

Identifying content with high SEO potential

Automated production of SEO briefs

Optimization of 517 pieces of content

Strengthening internal linking

Monthly monitoring of content performance

Supporting the teams on the Semji platform

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Results

+300% SEO traffic in 12 months

By using Semji, NUOO was able to significantly increase its SEO traffic, with growth of more than 300%. With Semji, NUOO prioritizes optimizations on strategic keywords only.

The automation of editorial briefs and the SEO recommendations provided by Semji allow the team to speed up production velocity and optimize up to 20 pieces of content every month. This new way of working helps NUOO work more efficiently and achieve spectacular SEO growth.

+117% SEO conversions

With Semji, NUOO is building a more effective, better-targeted content strategy to meet its community’s needs. The brand prioritizes content creation based on what online users are looking for.

Thanks to its expertise and the SEO recommendations, NUOO has been able to offer high-quality informative content to help its prospects. This customer-focused content strategy optimizes the purchase journey toward the brand’s products and ultimately increased its SEO conversions by 117%.

10 hours saved per month

Using Semji every day helps NUOO save time preparing SEO briefs. The platform lets the team automate briefs for every targeted keyword. In just a few seconds, they get all the information needed to create high-performing content (title ideas, outline suggestions based on what online users expect, and so on).

This performance translates into excellent Content Scores, a rating assigned by the Semji platform based on how well the content is optimized. Generating precise, comprehensive SEO briefs has helped the writers build their skills faster while saving time on content sourcing.

One click is all it takes to accelerate your content performance