+52%
SEO traffic
+468%
clicks from created content
+615
keywords in the TOP 3
- Company
- La Vie Claire
- Clients
- Bénédicte Canard, Digital and CRM Manager
- Industry
- Organic food
- Challenges
- Multiply traffic
- Measure performance
La Vie Claire chooses Semji to showcase its commitment and invite consumers to discover the organic lifestyle
Since its founding in 1948, La Vie Claire has made it a point of honor to inform consumers about the importance of a healthy, balanced diet. The brand naturally chose Semji to showcase its commitment through high-quality editorial content and to invite consumers to discover the organic lifestyle.
The challenge
With an omnichannel customer journey and web users constantly searching for information about organic products, La Vie Claire needs to provide answers to its audience and be visible across every channel. To be seen as a trustworthy brand on these health-related topics, the site and its content must meet Google’s E-A-T criteria.
The objectives
- Answer web users’ questions about organic food
- Bring visibility to the production quality of their products
- Position La Vie Claire as the reference brand for organic living on the web
- Produce content that meets Google’s E-A-T criteria
Our actions
Building the editorial strategy
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Identifying the right keywords and topics to cover
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Creating new content
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Optimizing existing content
Tracking content performance
CSM support
Want to grow your SEO strategy and outpace your competitors too?
Results
+52% SEO traffic
Over the past 2 years, SEO visibility has grown steadily. La Vie Claire’s site now sees more than 52% additional SEO traffic. Several actions were put in place to achieve these results: building an editorial strategy, using Semji to optimize and create new content, and support from an SEO expert.
+468% clicks from content created with Semji
Every piece of content counts with Semji. Thanks to the platform, La Vie Claire created more than 30 new pieces of content that generated over 468% more clicks between November 2020 and November 2021.
+615 keywords in the TOP 3
In two years, between September 2019 and 2021, the volume of keywords in the TOP 10 nearly doubled. La Vie Claire notably gained more than 615 keywords in the TOP 3.
One click is all it takes to accelerate your content performance
Semji is a platform for producing and optimizing web content with real SEO expertise, while also providing performance monitoring and tracking.
Bénédicte Canard
Digital and CRM Manager
