+230%
Increase in SEO traffic for optimized content
+148%
Increase in impressions for optimized content
97%
Of new content drives SEO traffic
- Company
- Adepem
- Clients
- Quentin Braquehaye, Digital Manager
- Industry
- E-commerce / spare parts for household appliances, heating, tools and gardening
- Challenges
- Increasing traffic
- Increasing productivity
- Tracking performance
Adepem uses Semji to improve their content’s SEO performance!
Adepem is a french family business running an e-commerce with over 200,000 spare part references from every major brands. At the same time, the company posts quality content to help reduce waste and encourage users to repair their household appliances.
The challenge
To leverage its content and raise awareness among consumers, Adepem decided to strengthen its SEO strategy. Given its limited production capacity, the company chose Semji to support its SEO and build a sustainable performance strategy.
The goals
- Drive organic traffic
- Increase exposure over competitors
- Achieve “top of mind” awareness with the audience
- Secure long-term growth
- Provide useful content to help users repair their appliances themselves
The actions we led
U
Identifying high SEO potential content
Prioritizing optimizations for 149 pages
Strengthening internal links
Monthly content performance follow-up
l
SEO training
CSM support
Do you want to boost your SEO strategy and outperform your competitors too?
Results
+230% increase in SEO traffic
Very quickly, Adepem’s team proved to be highly motivated to optimize their existing content. Their efforts quickly led to great performances: in April 2020, the SEO traffic was at a +856% since starting using Semji and at a +230% increase on optimized content.
8K in SEO traffic for just one post
For each topic and targeted query, the writer can see what competitors are posting on the same topic, better understand the expectations of online users and address the topics expected by the audience. By following Semji’s recommendations, Adepem has produced high-performing content, such as this post on Tassimo coffee machines that got 8K SEO traffic in 6 months.
97% of new content drives SEO traffic
Since optimizations began in January 2020, the Adepem team has maintained a fairly steady production rate and optimizes about ten pieces of content per month with an average Content Score of 92. Thanks to the expertise of our editors and their dedication to getting the best Content Score, the company continues to grow with impressive SEO results: 97% of new content produced with Semji drives SEO traffic.
Quentin Braquehaye Digital Manager
You’re one click away from boosting your content performance
I simply don't have to do briefs anymore.
The platform provides great insights on SEO.
I save about 2 to 3 days of work each month!
