Mister Auto takes its SEO to the next level with Semji
30min
to produce and validate a piece of content via Semji
+364%
monthly visits
on new contents
+92%
SEO traffic captured on new pieces of content
Since its launch in 2007, Mister Auto has established itself as the French leader in online sales of vehicle parts and accessories, including electric bicycles. Its website is available in Europe and over 19 other countries, enabling Mister Auto to cater to two target groups every day: private customers (BtoC) and businesses (BtoB).
Company
Mister Auto
Client
Catherine Lermoyer, SEO & Netlinking Project Manager
Industry
Retail
The challenge
With over 1,200 generic pages covering its different product ranges, Mister Auto faced a major challenge: ranking on highly competitive keywords. Driven by its ambition to become the #1 reference on queries related to its flagship products, the group implemented Semji’s solution. Thanks to semantic recommendations and support in restructuring the mesh, Semji helps Mister Auto implement tangible actions to improve its SEO strategy.
Artificial Intelligence expectations
At Mister Auto, AI is seen as a strategic asset to differentiate itself from competitors, and to optimize the density, quality, and value of its content. To this end, Mister Auto tested the performance of our premium editorial AI solution, Atomic Content ✧.
The goals
- Support in implementing a high-performance SEO strategy
- Boost content creation by integrating AI into the editorial process
- Structure different types of pages using an editorial workflow system
Our actions
Support in creating 400+ new pieces of content
SEO optimization of 800+ pieces of content
Identifying content to improve using Content Score
Improved internal linking by identifying topic clusters
Monthly monitoring of content performance
Training teams to use Semji’s content management platform
Atomic Content at Mister Auto
To work on its long-tail keywords, feed its blog and optimize its categories, Mister Auto turned to Atomic Content ✧. Powered by Semji, this premium editorial AI generates SEO-optimized content at the click of a button. Its strengths: relevance, quality, rich vocabulary and extensive use of the semantic field.
This is demonstrated by this sample AI content generated for the query: “What’s the best solution between chains and tire snow socks?”
In just a few minutes, and without any editorial effort, the generated content achieves a Content Score of 82/100. This indicates optimized, relevant and engaging content, which has a fair chance of performing well on the SERP.
Want to expand your SEO strategy and outperform your competitors?
Results
30 minutes to write content with Atomic Content
For most copywriters, writing a 2,000-word piece of content is a process that takes at least 4 hours. With Atomic Content ✧, Mister Auto produced fresh, relevant, 100% SEO-optimized content in just 30 minutes, including preparation and validation.
96,000+ monthly visits in one year
Thanks to the content optimization and internal linking efforts implemented by Mister Auto, the group succeeded in significantly increasing its monthly SEO traffic in just one year. By carefully following Semji’s SEO recommendations, Mister Auto was able to prove its leadership by achieving 318,000 monthly visits to its website, up 96,000 on the previous year.
+92% SEO traffic captured by new content
By integrating Semji into its editorial workflow, Mister Auto has greatly optimized its content production. In just one year, over 800 existing contents were optimized and 417 new contents were created, with the aim of improving topic clusters and internal linking. Now, the interconnected content structure delivers a richer experience for online users.
