Semji helps Online Stores restore and increase its SEO turnover
+70
SEO optimized contents
in 4 months
+55%
increase in SEO traffic
(united-states-flag.com)
+35%
increase in SEO revenue
(united-states-flag.com)
Founded in 2002, Online Stores gathers 7 individual niche retail sites including englishteastore.com, northlineexpress.com and united-states-flag.com. Online Stores’ websites are known for the value they provide for their customers: a great shopping experience, quality products, excellent prices and first rate service. For these reasons, in 2022, Online Stores was awarded in Newsweek magazine’s inaugural list of the Best Online Shops in the “Collectibles” (United States Flag Store), “Garden & Craft” (Northline Express) and “Food” (English Tea Store) categories!
Company
Online Stores
Clients
Heather Marra, Manager of SEO & Senior Digital Analyst
Industry
Retail
Challenges
Increase Page Rank
Increase Organic Traffic
Increase Organic Revenue
The challenge
One of the latest Google Core updates made Online Stores lose organic traffic and their average page rank decrease. Moreover, Online Stores also did not have any content management in place and were doing all of their keyword research and competitor analysis manually. The retailer appealed to Semji to gain productivity and increase rankings, organic traffic and revenue.
The Goals
- Increase Page Rank
- Increase Organic Traffic
- Increase Organic Revenue
The actions we led
Identify the best pages to optimize
Plan and optimize 76 contents
Automated SEO brief production
Identify topics, subjects and themes to address
Measuring SEO and content performance
CSM support
Do you want to boost your SEO strategy and outperform your competitors too?
Results
+55% increase in SEO traffic on united-states-flag.com
With Semji, Online Stores identified SEO opportunities on their existing content. They knew which content to optimize first with a high potential for SEO results. Thanks to this prioritization made by Semji, Online Stores found on united-states-flag.com a thousand contents to optimize and already updated 76 of them so far.
By following all the SEO recommendations given by the platform for each content and targeted keywords (which topics to cover, user intents to address, questions to answer, internal links to add etc.), they managed to get the best Content Score possible
(= Semji’s score to measure SEO quality).
In only 4 months, their SEO traffic on the pages they optimized using Semji increased by 55%.
+35% increase in revenue made from SEO on united-states-flag.com
Online Stores measures the impact of SEO optimization in terms of traffic but also revenue, a big step for the marketing team who is now able to adopt an ROI-driven approach and measure the effectiveness of its content strategy.
By optimizing 76 contents with Semji, Online Stores observed a drastic change and increased its organic revenue by 35%!
If you want to rank #1 on Google this is the BEST and GREATEST VALUE platform for improving your content and optimizing it for SEO. Corentin has been fantastic to work with and responds very quickly, he always has valuable insight and he is extremely important to the success we’ve had with this platform.
Heather MARRA
Manager of SEO & Senior Digital Analyst
