Succeed with your SEO content strategy in 2023: the tactics to follow [+toolkit]

The end of the year is fast approaching, and with it your future SEO and content marketing actions that will help you generate more traffic, conversions, and revenue.

To prepare for this period as smoothly as possible, we’re making our Semji toolkit available to you.

Designed to deliver more performance, it includes a mix of useful, comprehensive content:

• SEO & content tactics to apply,
• Best practices to adopt,
• Feedback from marketing, SEO, and content managers,
• Checklists to follow…

A goldmine of information to dig into right now! ⛏️

As a complement, feel free to check out our article on the 8 SEO and content trends in 2023 to make sure your strategy is heading in the right direction!

SEO content strategy and prioritization

Our experts reveal their tips for knowing where to prioritize your content production efforts and how to maximize your SEO results.

📰 To read (short articles with quick tips to grab)

• Content strategy –

The method for prioritizing your actions and getting better SEO results.

• SEO & content trends –

8 SEO and content trends to remember for 2023

• Track the performance of your content strategy –

The 19 essential SEO KPIs.

🎥 To watch (feedback and lessons learned)

Words from marketing managers, SEO and content managers:

• Business Talk Insurance –

Groupama Gan Vie +300% SEO traffic: a look back at a user-focused editorial strategy.

• Business Talk Retail –

ADEPEM +230% SEO traffic: how to save time without losing performance?

• Business Talk Retail –

Decathlon: Building up SEO for content in great shape!

• Business Talk Retail – Nuoo: How to organize and roll out your editorial strategy to get SEO results in just 6 months.
• Business Talk Media –

Cambium Media: how to multiply your SEO traffic tenfold with content refresh?

• Business Talk Scale-Up –

Qilibri +3400% SEO traffic: a look back at the success of a Content Factory.

Words from our experts:

• Webinar Semji –

3 SEO strategies to boost your content performance in 12 months.

• Webinar Semji –

How to define a content strategy aimed at becoming an SEO leader?

• Webinar Semji –

Why decide to launch an SEO strategy?

• Workshop Semji –

45 minutes to nail my SEO content strategy!

• Webinar Lydia Arzour SEO Square –

Why is content marketing essential to your SEO strategy?

• Webinar Syphaïwong Bay SEO Square – Spoiler alert: episodic content marketing works!

📥 To download (and stick on your office walls!)

• Infographic –

Method for prioritizing your content and getting better SEO results.

🧅To peel through (some reading to go even deeper)

• Study –

Private training organization websites – State of play and best SEO performance.

Content optimization and best practices

Learn everything you need to know about best practices for SEO and content optimization.

📰 To read

• SEO search intent –

How to produce content that truly meets your target audiences’ expectations

• Google’s E-E-A-T criteria

Why are E-E-A-T criteria important for SEO?

• Unlocking an SEO budget –

How to explain the value of SEO to your boss!

• Web writing –

All our tips for succeeding with your content in 2023

• SEO copywriting – 5 tips to skyrocket your conversions
• Semantic cocoon –

How to implement this practice and reap better SEO gains?

• Semantic tools comparison article –

What are the best semantic analysis SEO tools?

• Optimize your production –

4 tasks to automate right now for better SEO and better ROI

• Content creation with AI –

How your strategy should incorporate this technological (r)evolution?

🎥 To watch

Words from our experts:

• Webinar Semji x Semrush x Semjuice –

Semantic cocoon and link building: the formidable combo for your SEO

• Webinar Semji x Plezi –

SEO & marketing automation: target 4K leads, from search intent to conversion!

• Webinar Lily Ray SEO Square –

Why you have been thinking E-A-T all wrong ?

• Webinar Olivier Andrieu SEO Square –

Stop the SEO myths: Olivier Andrieu sets the record straight.

• Webinar Jason Barnard –

Your Brand SERP on Google is the most important KPI you never looked at.

• Webinar Semji x Choosit –

E-commerce transactions: capture your visitors’ attention with SXO!

• Webinar Semji x Oncrawl –

Data & SEO: the winning duo for your e-commerce content strategy.

• Webinar Semji – Content strategy: how to save 6x more time on your content production with AI!
• Webinar Semji x Webmecanik – +30% revenue: recycle your content to boost your SEO and marketing automation!
• Webinar Semji x SE Ranking – 4 key steps to accelerate your content performance in 2023!

📥 To download

• E-E-AT checklist 2023 –

Our 10 tips to improve your site’s Google E-E-A-T.

• Web writing checklist 2023 –

The 24 SEO points to check to ensure your content’s visibility.

✍🏼 To fill in

Here are 2 templates to fill in to make your content production tasks easier.

• Search intent template –

The 10 questions to ask yourself to decode the SERP.

• SEO brief template –

Optimize your SEO briefs and improve your productivity.

🧅To peel through

• White paper –

How to succeed with a semantic cocoon?

Content and idea research

Our experts explain how to create high-quality, engaging content that will truly meet your audience’s expectations.

📰 To read

• Anticipating trends –

Identifying your market’s trends: how to use weak signals and SEO?

• Finding content ideas –

How to find content ideas and win new SEO market share with Semji?

• Evergreen content –

6 things to know to get steady traffic on your site.

🎥 To watch

Words from our experts:

• Webinar Mark Williams Cook at SEO Square –

Effective keyword research without search volume.

• Webinar Semji x Digimind –

Spot and use market trends before everyone else to boost your acquisition.

• Webinar Nina Ramen at SEO Square –

Copywriting: get inside your customers’ heads

📥 To download

• Evergreen checklist –

The 10 top-performing content pieces.

• Optimize your content campaigns! – 2023 SEO calendar

International SEO development

Our experts share their tips for conquering new international markets with SEO and content.

📰 To read

• International SEO strategy –

9 essential elements not to overlook in your international SEO strategy [+Examples]

• Setting up a multilingual site –

Nailing your multilingual SEO strategy in 12 key points

🎥 To watch

Words from our experts:

• Webinar Semji x Qonto –

How to use SEO to become an international benchmark? with Karim Elmlih

• Webinar Amandine Bart SEO Square –

How to scale up your SEO internationally? The Waalaxy success story

🧅To peel through

• White paper –

International SEO: 4 steps to conquer new markets

Diversifying your acquisition levers

Our experts reveal which levers to activate with SEO and how to make the most of them!

📰 To read

• UX, SEO –

3 tips to optimize UX, SEO, and ad monetization

🎥 To watch

Words from our experts:

• Webinar Semji x Spiriit –

SXO: The 15 best practices to implement for a successful site redesign!

• Webinar Semji x Steerfox –

Skyrocketing your online sales by combining the best SEO, SEA, and SMA strategies

• Webinar Semji x Similarweb –

Integrated Search: how to use all search platforms to boost your SEO acquisition?

• Webinar Semji x Scaleflex –

Rich Media: the importance of images for your content strategy!

• Webinar ContentSquare at SEO Square –

Technical UX, between speed and errors

Ask us for a demo of Semji and discover how to accelerate your content’s SEO performance.