4 tasks to automate right now for better SEO and a better ROI

According to Ahrefs, 91% of web content generates no organic traffic on Google.

A statistic that may make you jump when you know that content marketing is the activity that accounts for the largest share of budget among SEO professionals!

Giving it your all, only to get nothing in return… Is that really the point of content marketing? How can I make sure my content generates organic traffic and conversions from Google? How do I save my SEO teams time?

The answer: by using AI.

AI automates the most tedious tasks in content production, such as creating briefs or competitive analyses.

That’s why we created Semji. Our solution helps SEO and marketing teams produce higher-performing content in less time.

How? By relying on AI to automate the most time-consuming tasks in SEO content production and maximize your ROI.

In this article, we take a closer look at 4 tasks: prioritization, competitive analysis, content creation, and performance tracking.

👉: If you’d like to share this methodology with your team and give them ways to be more efficient day to day, grab your copy of “How to organize a productive SEO & content marketing team in 2023?” right now.

Task 1: Automate the prioritization of your best-performing content

When you launch a content strategy, one of the first questions is where to invest your efforts to improve SEO performance.

Automation can help you quickly discover which content to prioritize and steer your strategy toward better results.

This is where automation and a solution like Semji really shine: from now on, you prioritize your optimizations only on content that drives ROI.

Get a priority score for each piece of content

Which content should you keep? Optimize? Where should you start?

It’s not always easy to identify priority actions when setting up a content strategy. Especially when your site already has hundreds, or even thousands, of pages!

Fortunately, there are audit techniques, like our flowchart, that give you guidance on which content to prioritize in your content optimization strategy.

The problem

With a “manual” method, there’s a greater risk of heading in the wrong direction. On top of being long, laborious, and time-consuming, it can represent a considerable waste of time if you haven’t optimized the right content.

The solution

An automated solution like Semji uses algorithms that intelligently analyze and process thousands of data points to instantly identify high-potential content. From now on, you prioritize your optimizations only on content that drives ROI.

How does it work?

As soon as you create your account, and in just a few seconds, Semji lists the content on your site that has a strong chance of improving its SEO performance.

Thanks to its AI-based technology, the platform scans your entire site and processes the various data from your analytics tools (such as Google Analytics, Google Search Console, AT Internet, etc.) to assign a priority score to each piece of content.

With this priority score, you immediately spot the content that will require the least effort in terms of optimization and deliver the greatest SEO gains!

Target the queries that are a priority for your strategy

Every good SEO strategy starts by identifying the right queries to target.

Depending on your objectives, the queries to target won’t be the same.

For example, if your goal is to increase brand awareness, you’ll need to target generic keywords, whereas if your goal is to increase conversions, you’ll need to target long-tail keywords.

The problem

As you develop your strategy, you’ll discover that your target audience can make dozens of different queries to express essentially the same thing.

Many questions come up here: which are the priority keywords to work on? How do you best invest your production effort? Often experienced as tedious, this selection step is nevertheless crucial to the success of your strategy.

The solution

With Semji, your SEO and content strategy is built on solid foundations. Relative to the topic of the generic keyword, the platform singles out the most strategic queries for you. This type of strategy effectively prepares your website for Google’s MUM algorithm.

Semji eliminates the tedious selection step and provides keyword and question ideas with high traffic potential, on which you have enough substance to produce rich, useful content for your audience.

For example, for the query “lose belly fat,” Semji suggests several complementary keywords such as “how to lose belly fat,” “exercise to lose belly fat,” or “slim down your belly.”

Before launching any production, you know which queries generate search volume and you discover new opportunities you may not have thought of!

That’s the whole advantage of automation here: making your job easier, avoiding any biased research, and prioritizing your team’s efforts only on keywords that bring in qualified traffic.

Task 2: Automate competitive analysis

Competitive analysis is essential for two reasons. It helps you:

• Identify your competitors’ strengths and weaknesses.
• Understand what your audience and Google expect regarding the topic you’re targeting.

Here, the difficulty is that it requires almost constant monitoring. With new players entering your market, regular Google updates, and so on, sites’ rankings fluctuate constantly!

Automation can help you centralize information about your competitors’ content, quickly find new opportunities to improve your SEO performance, and gain market share.

Visualize the structure of competitors’ content

Visualizing the structure of competitors’ content lets you analyze how the top performers cover topics and what Google favors in terms of content.

It also means understanding what internet users expect, or what the search intent behind their query is, based on the results displayed in the search engine.

In the end, it comes down to decoding the SERP to figure out what content to produce.

The problem

The issue with doing it manually (besides the fact that it takes a lot of time) is making a poor analysis and risking going off-topic, with zero traffic to show for it.

The solution

Semji can help you here and lets you visualize, in just a few seconds, the structure and outline of Google’s top 10 pieces of content. In one click and via the Hn tags, you identify the topics covered that you’ll need to include in your own content.

Identify the topics covered by the best-performing content

To be sure you publish content that will bring in more visibility and ROI, you need to make sure it interests your audience. This is what we call: knowing how to target search intent.

The challenge for the search engine: correctly interpret the queries formulated by internet users and quickly provide them with the information they need in the results pages.

The challenge for you: become THE best answer among the thousands of websites that answer your audience’s questions.

The problem

Researching the topics covered by your competitors, as well as analyzing and deciding on the approach to take for your content, takes time.

A poor analysis can lead you to spend time on an off-topic article that generates no traffic and no conversions.

The solution

Semji lets you automate this research and be sure you’ll hit the bullseye (or rather, capture the attention of your audience and Google 😉 )!

The platform immediately identifies the search intents and topics covered within this TOP 10. Presented as heatmaps, you can see right away what your competitors are talking about and how often.

In the example above, Semji shows that for the query “lose belly fat,” what interests internet users most is finding exercises that help lose belly fat (+149k searches around this topic).

In this heatmap, Semji also shows how intensively the competitors present on the “lose belly fat” results page talk about each of the topics that interest internet users.

So a topic that is covered intensively by all the competitors on the page (dark pink) is a topic you absolutely must address in an article targeting the query “lose belly fat.” Examples: “exercises to lose belly fat,” “diet to lose belly fat.”

Conversely, a topic that is rarely covered (white or light pink cell), but that nevertheless allows some competitors to rank, is a differentiating topic that can also be interesting, such as “best way to lose belly fat.”

Armed with this analysis, the writer using Semji can choose the themes they want to address and quickly write a perfectly optimized article thanks to the platform’s recommendations.

Task 3: Automate the creation of content optimized for Google and your audience

Even though there are SEO rules for optimizing your content, not all writers are always well trained. In that case, content briefs can help your team stay aligned.

SEO professionals know that the most important step is to create briefs that include:

• The list of keywords,
• The expected format,
• The goal of your article,
• Links to useful resources.

Generate relevant, automated briefs

Designing your content’s outline and finding the right title are key for a writer, but they can sometimes take time.

The problem

On average, producing content requires 75% of the time spent on preparation and 25% of the time spent on writing.

The solution

Semji relies on GPT-3 AI to enable writers to produce perfectly optimized content 6x faster. And it starts with the brief! The platform’s “brief” module generates a complete writing outline for you in just a few seconds.

Example: I want to work on the query “lose belly fat” and I want my content to cover physical exercises that target this issue.

Thanks to GPT-3, and based on Semji’s Search Intents recommendations, you can easily generate your content’s title:

You can also get subheading suggestions:

Better still, you can see the “People also ask” questions collected by Google and suggestions for answers you could provide.

Since AI is a field in constant evolution, Semji has just unveiled AI Writing (AI-assisted writing), a feature that lets you get content ideas for every element of your article.

AI Writing combines Semji’s SEO recommendations based on the analysis of Google results and competitors, along with GPT-3 NLP (Natural Language Processing).

Developed by Open AI, it’s one of the most advanced language models in the world. AI Writing generates SEO-friendly, relevant, and intelligible content. A considerable time-saver for writers, who will be able to generate:

• A unique, punchy title to capture internet users’ attention,
• An introduction to find the best angle,
• A complete outline for a relevant structure,
• Topics, terms, and information to include in your article.

In any case, the writer stays in control of their content. AI is there to save them time in researching information, gathering ideas, and improving their performance.

Get a Content Score to assess a piece of content’s SEO quality

To assess the quality of your site’s content, we recommend setting up a list of acceptance criteria.

Your list should include the following elements:

• Create an impactful title,
• Reach a minimum text length,
• Structure an outline (via the Hn tags) that answers search intents,
• Cover all the themes related to the query,
• Answer internet users’ questions,
• Establish good internal linking between your pages.

The problem

Auditing each piece of content and calculating a quality score can take time.

The solution

With Semji, this assessment is automatically calculated and represented by a Content Score. This score is a number out of 100 that indicates the content’s level of SEO optimization.

The goal here: reach a minimum Content Score of 80, simply by following the SEO suggestions Semji gives your team.

Validating the various criteria lets you raise your score and be sure you’re publishing content that’s 100% high-performing.

Want to know your content’s Content Score? Request a personalized Semji demo right now!

Task 4: Automate the tracking of your ROI

Tracking the impact of content marketing remains one of the major challenges for marketing departments. The figures back this up: in 2019, 68% of B2C marketers didn’t know how to assess the ROI or the relevance of their content.

And yet, knowing how to measure your profitability is the key to making sure your content strategy works.

Every marketing team should focus on tracking:

• The progress of your content production (macro view).
• The performance of the content created and updated, using KPIs relevant to the business (micro view).

Automation will help you see, at a glance, how your content production is performing in real time.

Centralize the data in a single dashboard

The problem

Checking several tools to track your KPIs and assess the effectiveness of your strategy is often very complicated to set up. You can quickly drown in data.

The solution

Semji’s Reports module lets you automatically assess the performance of the content produced by your team.

Semji tracks the various KPIs of your content by centralizing data from your Google Analytics and Search Console, among others.

Depending on your objectives and your industry, you can choose the most relevant metrics and measure, in figures, the impact of the content created and optimized with Semji.

Here are a few examples of key performance indicators tracked based on your objectives:

• E-commerce: revenue, transactions, transaction rate, custom conversion goals, etc.
• Visibility of your content and offers: clicks, impressions, CTR, etc.
• User behavior: average session duration, bounce rate, pages/session, etc.

Track the impact of each piece of content

The problem

Today, it’s complicated and tedious to track the business impact of a piece of content, especially at the moment when you optimize it.

The solution

Semji gives you the ability to observe a piece of content’s performance in just a few clicks. Semji tracks how your content’s performance evolves based on the KPIs you care about (click-through rate, number of sessions, etc.).

So you have visibility into the content that performs best, and you’ll know which content needs to be (re)optimized to improve performance.

By automating content production tasks, you save time, you deliver higher-quality content, and, above all, you improve your SEO performance.

Want to see an automation solution in action? Request a personalized Semji demo today!