How to find content ideas and win new SEO market share with Semji?

Today, ranking a single piece of quality content is no longer enough to land among Google’s top results. You need to address each topic as a whole.

To do this, there’s a formidable approach: the semantic silo.

This SEO strategy lets you gain rankings quickly and sideline your competitors. For retailers, it’s also a highly effective way to boost revenue 🤑.

To help you win SEO market share and boost your transactions while saving as much time as possible (profitability above all!), Semji gives you a unique tool: the Content Ideas module.

Thanks to this new Semji feature, you can identify new content to create in just a few seconds and build semantic silos in a few clicks.

To discover the benefits and how Semji’s Content Ideas module works in detail, this is the place to be 👇.

Content Ideas module: what is it?

It’s a fact that Search professionals often bring up with us (and one that surely resonates with you): keyword research is often experienced as a tedious task to carry out.

In most cases, and with today’s tools, it’s hard to know without in-depth analysis:

• whether the suggested keyword ranks pages that are more transactional or informational,
• whether the keyword has already been worked on by your team.

And above all… You waste a considerable amount of time sorting through duplicate keywords (bearing in mind that more than 50% of keywords are duplicates!).

You lose time, performance, and profitability. With Semji and its brand-new Content Ideas module, it’s exactly the opposite!

So what makes it unique, and above all, how is it going to change your day-to-day?

Directly identify the keywords on which to create editorial content or transactional pages

Unlike traditional keyword research tools, Semji doesn’t just provide a list of new keywords to work on.

Above all, the platform indicates the keywords on which you would benefit most from creating editorial content or transactional pages.

So, starting from a topic or a generic keyword (e.g. “sleeping bag”), Semji analyzes the best-performing pages on the SERP and, in just a few seconds, displays:

• new keywords on which to create or optimize your content (e.g. “children’s sleeping bag”, “warm sleeping bag”, “best sleeping bag”),
• ideas for informational content (articles, guides, comparisons…) or transactional content (product pages).

Each category corresponds to the search intent and the content type you need to create to target it.

Run a quick ranking audit of your site on a topic

Semji lets you gauge your brand’s visibility at a glance, whatever the topic or sector you want to address.

For each suggested keyword, the Content Ideas module displays your site’s position.

This valuable information lets you, among other things, know which pages to optimize to capture even more visibility!

Remove duplicates and prioritize the keywords to work on

Unlike other keyword research tools, Semji takes care of de-duplicating queries that have an identical SERP (e.g. “car insurance” and “auto insurance”): a con-si-der-able time saver! This is significant added value compared with your traditional keyword

research: there are, on average, 50% of duplicates to remove.

Thanks to all these advances brought by this module, you build your editorial calendar at a glance and steer your production toward more traffic and revenue 🚀.

What benefits can you get from the Content Ideas module?

Depending on the market you want to position yourself on, or the offer or product you want to promote, the Content Ideas module lets you achieve:

• Business gains: creating semantic silos in just a few seconds allows your transactional pages to gain rankings on Google.
• Time savings: in a few clicks, you detect the keywords (informational, transactional) you haven’t worked on yet or that you need to optimize.
• Competitive gains: the data surfaced by Semji gives you all the information you need to outpace your competitors and become number one on your topic.

The Content Ideas module: what is it used for?

Depending on your situation and your goals, different uses of the Content Ideas module are possible.

Use case 1: you want to aim for position 1 on a keyword

Let’s imagine you’re an e-merchant who wants to improve your position on a highly competitive transactional keyword like “sleeping bag”.

To aim for position #1 and increase customer acquisition, our recommendation would be to:

• create a “sleeping bag” semantic silo to push your transactional page,
• create the missing transactional pages.

The Content Ideas module can help you do this in just a few clicks. All you have to do is start from the generic keyword to generate hundreds of content ideas.

After entering the target keyword into the Content Ideas module (here, “sleeping bag”), Semji displays the best-performing competing content on keywords related to yours.

For each piece of content and each keyword, you can discover:

• the traffic opportunities to capture each month,
• trends and seasonality,
• the keyword’s difficulty,
• your site’s position on this keyword.

The strength of the Content Ideas module is the categorization of keywords.

The “Article” tab lets you know which editorial content to create, the keywords your competitors rank on, but also what users (and Google) expect (e.g. “best sleeping bag with built-in mattress”, “how to care for your sleeping bag”, etc).

The “Shopping” tab displays the list of transactional pages that rank on the SERP. You quickly figure out which product pages to create to boost your site’s conversions (e.g. “extreme-cold sleeping bag”, “ultralight sleeping bag”, etc.)

Use case 2: you want to become the leader in your market

The mistake would be to believe that being number 1 on this strategic keyword is enough to be the market leader.

For Google to favor your site in its results, you’ll need to rank on related and long-tail keywords that address the topic of the targeted sector.

Does this work seem monumental? And yet it’s achievable in just a few seconds with Semji.

The Content Ideas module suggests the editorial content and transactional pages to create or optimize.

Let’s imagine you’re an insurer that ranks first on “scooter insurance”.

With the Content Ideas module, you notice that you’re not ranking, or ranking poorly, on transactional keywords like: “50cc scooter insurance”, “125 scooter insurance”…

The same goes for editorial content like “how to insure a scooter”, “can you insure a scooter without a registration document”…

Here, you have every interest in creating or optimizing pages on these keywords to increase your semantic authority and your site’s relevance for Google and users.

All that’s left is to add these content ideas to your editorial calendar and kick off your production!

How does the Content Ideas module work?

Depending on the keyword and topic you provide, Semji extracts thousands of data points from Google’s SERPs.

To give you a far more relevant list than traditional keyword research, the platform de-duplicates keywords whose SERP is identical (example: auto insurance and car insurance).

Each piece of content in the list corresponds to the top Google result for the keyword provided. Thanks to the power of AI, these are sorted into Article (editorial content), Shopping (transactional pages), and Miscellaneous categories.

The module gives you essential data such as the page’s estimated traffic, the keyword’s search volume, its seasonality, and its difficulty.

How do you access the module?

Good news: the Content Ideas module is currently rolled out in beta for all Semji users!

Not yet a Semji user? It only takes one click to request your personalized demo and discover new content ideas to create!

The Content Ideas module in a nutshell

• Semji has harnessed the power of artificial intelligence through its algorithm to help Marketing and SEO teams find content ideas to write in no time.
• This module lets you create a semantic silo to push your transactional pages, assert your expertise in a field for Google and users, and gain rankings.
• Content Ideas also lets you create the missing transactional pages to boost your conversions and your revenue.
• The Content Ideas module lets you keep an eye on your performance as well as your competitors, and helps you activate the levers needed to outperform them.