Updated 6 min read

AI SCOPE 2026: the first AI event built for marketing leaders
On March 31 and April 1, 2026, AI SCOPE held its second edition around a single question: how to steer marketing acquisition in an AI-first world. Two days on the shifts brought about by artificial intelligence: AI agents, generative engines, new visibility dynamics and marketing performance beyond the click.
The event was built for Heads of Marketing, acquisition leads, e-commerce managers and digital marketing decision-makers who came to understand the new rules of marketing in the era of generative engines.
AI SCOPE 2026: more than an event, a turning point for marketing acquisition
AI SCOPE has become a fixture of the digital marketing calendar. Built for professionals ready to transform their strategy, it brought together more than 4000 digital marketing experts, there to push their practices further with artificial intelligence, reinvent their processes, improve their performance and maximize their ROI.
Organized by Semji, the AI-powered content generation platform, AI SCOPE gathered experts in AI and content marketing around one reading of where marketing is heading. The event was 100% online and free, and it covered a specific question: how AI is reshaping acquisition and visibility strategies in the era of generative engines.
A rich program focused on innovation and performance
The program came down to three themes:
- Reinvent marketing acquisition in the era of AI agents and generative engines by adopting the innovations redefining digital visibility,
- Master AI-first performance by identifying the signals that shape decisions even before the click and by structuring the most effective marketing levers,
- Accelerate growth sustainably by building an agile acquisition strategy able to orchestrate content, visibility and decision-making in an environment where artificial intelligence is already redefining marketing standards.
Leading experts to guide you
AI SCOPE brought together recognized experts and leaders from the marketing, AI and technology ecosystem, who shared their visions and lessons learned. Among the speakers:

Shubham Sharma
AI, automation and productivity specialist
Shubham Sharma is an entrepreneur specializing in automation and artificial intelligence. An engineer trained at EPITA, he helps professionals and companies adopt no-code and AI tools to improve their productivity. Founder of Notion Secrets and a content creator covering tech and automation, he shares his methods and analyses with a large community through his training programs, his YouTube channel and his online resources.

Jean-Philippe Bécane
Marketing Director, Google France
A graduate of ESSEC Business School, Jean-Philippe Bécane began his career in innovation at Coca-Cola France and Heineken before joining Bain & Company, where he advised European companies on strategy and digital transformation projects. He joined Google France in 2013 and led several major marketing initiatives, notably the launch of Google Assistant, Google Home and the Ateliers Numériques program, before heading up YouTube’s marketing strategy for the EMEA region. He is now the Marketing Director of Google France.

Emmanuel Deletang
Senior Solution Engineer DATA & AI
Emmanuel Deletang is a Data Specialist at Microsoft, with more than twenty years of experience in software development, data and IT architecture. He helps companies design and modernize their data platforms, bridging business needs, architecture and technical implementation. His career has taken him through large-scale data and cloud projects, with particular expertise in databases, NoSQL and the integration of artificial intelligence.

Cécile Lejeune
President of Kantar France
Cécile Lejeune heads Kantar France, the world leader in marketing research and data analysis. Drawing on a career within major international agencies, she helps brands understand consumer behavior and build data-driven marketing strategies. She takes a particular interest in how technology and artificial intelligence are transforming marketing.

Karine Abbou
AI Content Strategist & Founder of Women Love AI Marketing
With more than 15 years of experience, Karine Abbou is a recognized expert in B2B content marketing, working with large companies in France and the United States. She has led ambitious projects across a wide range of sectors, from law to venture capital, real estate and digital agencies. Now an AI Content Strategist, she explores the impact of generative AI on SEO and marketing strategy, a subject that has fascinated her since Google I/O in 2023.

Nicolas Nguyen
SEO & AI Expert, Co-founder of Semji
Nicolas Nguyen is the co-founder of the Semji platform. An SEO expert for more than fifteen years, he regularly takes part in events across the SEO community (SEO Camp, Web2day and others) to advance his vision of a performance-driven content strategy. In 2010, he won the French-language SEO competition “SEOtons” against a hundred other professionals thanks to SEO technologies developed in-house.

Thibault Renouf
Co-CEO of Partoo
Thibault Renouf is co-CEO of Partoo, a SaaS platform that helps companies manage their online visibility and customer relationships at scale. The company now supports hundreds of thousands of points of sale in managing their digital presence and customer interactions. A graduate of HEC Paris, he is also co-founder of Tribes, a media outlet dedicated to entrepreneurs and scale-up teams.

Eugène Ernoult
Chief Marketing Officer at Weglot
Eugène Ernoult is Chief Marketing Officer at Weglot, a SaaS solution that enables companies to make their websites multilingual and accelerate their international expansion. An entrepreneur and specialist in digital growth strategies, he previously co-founded the startup Pili Pop Labs, dedicated to language learning for children, before joining Weglot to support its international development.

Amiel Adamony
SEO Marketing Manager at HubSpot
Amiel Adamony is SEO Marketing Manager at HubSpot, where he works on visibility and acquisition strategies through content and search. A specialist in SEO, AEO and visibility challenges across search engines and artificial intelligence interfaces, he helps marketing teams evolve their practices as Search transforms.

Gaëtan Postorivo
AI / Data Product Lead at AB Tasty
Gaëtan Postorivo is AI / Data Product Lead at AB Tasty, where he works on product challenges at the intersection of data, design and artificial intelligence. His career has taken him through product management and growth challenges in varied environments such as leboncoin, Decathlon and Measuremen, with an approach centered on user experience and product performance.

Esther Roger
Principal Solution Engineer at Similarweb
Esther Roger is Enterprise Senior Solutions Engineer at Similarweb, where she helps large companies analyze their digital performance and optimize their growth strategies. With more than six years of experience in solution engineering, she works with decision-makers to align business needs and data solutions. Her career, notably at Salesforce, allowed her to build expertise in visibility, performance and decision support within complex digital environments.

André Lemaître
Head of Marketing and Communications, AFNOR Group
André Lemaître is Head of Marketing and Communications at AFNOR Group. A specialist in communications, digital and B2B marketing, he has built his career at the crossroads of brand strategy, web project management and change management. He notably held marketing and communications roles at VINCI Construction and within the Sofibrie Group before joining AFNOR.
Experts from our partners and customers were there too:
- Google,
- AB Tasty,
- Deloitte Digital,
- Kantar,
- Hubspot,
- Weglot,
- Partoo,
- Microsoft
- Women Love AI Marketing,
- SimilarWeb…
These experts shared real case studies, lessons learned and AI-driven marketing strategies.
A 100% online event to revolutionize your marketing
AI SCOPE was an immersive, interactive experience, entirely free and accessible from anywhere: direct conversations with the industry’s experts, AI tools shown in practice, and sessions given over to applying concrete strategies.
Semji runs AI SCOPE, and publishes its webinars and studies on generative-engine visibility year-round.
See it on your own brand
Find out where AI engines mention you
Semji tracks which prompts surface your brand across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude and DeepSeek — then shows you the content to write to close the gaps.
ChatGPTGoogle AI OverviewsPerplexityGeminiClaudeDeepSeek
By
Lucas Mestrallet


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