GEO, AI & PR: shape your brand’s visibility and authority in LLMs
In the era of LLMs and generative engines, a brand’s visibility now depends on the quality of its citations and the consistency of its external signals. Link building and public relations must evolve together to build credible, lasting authority.
How can you turn your PR and link building into lasting authority signals?
In this webinar, Jérémie Condé (Head of S/GEO and Professional Services at Semji) shares a strategic S/GEO and AI perspective on brand awareness in the era of LLMs, while Cyndie Bettant (Communication, Brand and Impact Leader at Cision) brings an operational view of hybrid PR and media distribution. The goal? Building an approach that can sustainably elevate your presence, reputation, and impact.
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Today’s speakers
Hear from our experts
Jérémie Condé
Head of S/GEO and Professional Services
Semji
Cyndie Bettant
Communication, Brand and Impact Leader
Cision
In 45 minutes, learn how to combine strategy, distribution, and monitoring to strengthen your brand’s authority in an AI-first ecosystem.
Understand the role of external citations in LLM-generated answers,
Adapt your link-building strategy to the demands of authority and editorial consistency,
Integrate hybrid PR (earned, owned, and paid media) to amplify the quality of your signals,
Manage your reputation with advanced monitoring across traditional and AI search engines.
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