Semji

The 6 GEO, AI and web trends to anticipate for your visibility in 2027

Visibility now rests on a brand’s ability to structure signals coherent enough to be interpreted, selected and cited by generative engines. That shift means rethinking brand awareness, technical foundations and the metrics used to measure performance all at once.

Which GEO, AI and new web requirements should you start anticipating today to strengthen brand visibility for the long term in 2027?

Romain Coudray (Customer Success Manager at Semji) and Mathieu Gastal (Founder and Managing Director of Adveris) come together for a webinar on the major changes reshaping digital marketing and the web. They will unpack the concrete consequences of GEO, AI Overviews and AI Mode, along with the stakes around brand awareness, sustainable web design, accessibility and cybersecurity — so you can arbitrate your priorities and align your marketing and technology choices with your visibility and performance goals.

Semji x Adveris webinar

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Today’s speakers

Our experts have the floor

  • Romain Coudray

    Romain Coudray

    Customer Success Manager

    Semji

  • Mathieu Gastal

    Mathieu Gastal

    Founder and Managing Director

    Adveris

In 45 minutes, learn how to anticipate the changes in search and on the web to raise your digital presence for the long term by 2027.

Understand the move from SEO to GEO and the impact of AI Overviews, AI Mode and conversational search on visibility.

Strengthen brand awareness and brand signals to grow your presence in generative engines.

Bring sustainable design into your web strategy to reconcile performance with a lighter digital footprint.

Anticipate accessibility requirements to build more inclusive and more effective digital experiences.

Strengthen cybersecurity to keep your web platforms reliable and durable.

Evolve your KPIs and your data to measure visibility and performance better in the age of SEO and GEO.

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