Webinar: 6 GEO, AI and web trends for 2027

Visibility now rests on a brand’s ability to structure signals coherent enough to be interpreted, selected and cited by generative engines. That shift means rethinking brand awareness, technical foundations and the metrics used to measure performance all at once.

Which GEO, AI and new web requirements should you start anticipating today to strengthen brand visibility for the long term in 2027?

Romain Coudray (Customer Success Manager at Semji) and Mathieu Gastal (Founder and Managing Director of Adveris) come together for a webinar on the major changes reshaping digital marketing and the web. They will unpack the concrete consequences of GEO, AI Overviews and AI Mode, along with the stakes around brand awareness, sustainable web design, accessibility and cybersecurity — so you can arbitrate your priorities and align your marketing and technology choices with your visibility and performance goals.