+54%
SEO traffic on optimized content
+44%
conversions
2h
to publish a piece of content
- Company
- YouSchool
- Clients
- Victor Collas, SEO Manager Marine Griboulard, SEO Manager
- Industry
- Training
YouSchool earns SEO results with honors thanks to Semji
YouSchool is an online school on a mission to make career transitions easier by providing full support all the way to diplomas such as a CAP, an RNCP title, or the validation of a professional training program. Fully remote, YouSchool lets its students follow a curriculum from home, at the pace that suits them.
The challenge
YouSchool set out on a large-scale project: optimizing more than 850 pieces of content to get the most out of what already existed. That is why YouSchool chose Semji, a solution that lets them prioritize optimizations, benefit from advanced semantic recommendations, and restructure their internal linking.
The objectives
- Refresh existing content
- Generate qualified leads through articles, secondary pages, and main pages
- Improve the site’s visibility against direct competitors
Our actions
Identifying high-potential content among 850 existing pieces
SEO optimization of 300+ pieces of content
Monthly tracking of content performance
Improving internal linking
Supporting the teams on the Semji platform
Upskilling the teams on SEO
Want to grow your SEO strategy and outperform your competitors too?
Results
+54% traffic on optimized content in one year
YouSchool undertook the update of more than 300 pieces of content. This effort relies on the Content Score, an indicator built into the Semji platform. It assesses a content’s SEO quality and suggests improvements drawn from the SERP’s best-performing competitors. Thanks to this feature, optimization work is simpler and faster for writers.
+44% conversions in one year
YouSchool took back control of its strategy and follows an ROI-driven approach. Its optimization work focuses solely on the training category pages with the highest SEO conversion potential. By following Semji’s SEO recommendations to the letter, the increase in brochure downloads through the SEO channel translated into 44% growth.
2 hours to produce and validate a piece of content with Semji
By integrating Semji into its workflow, YouSchool can now publish a piece of content in just 2 hours. This efficiency spans the entire production chain, covering SEO brief preparation, structure optimization, the writing of the content itself, and the review phase.
One click is all it takes to accelerate your content performance
Semji is a simple, intuitive, and relevant solution, both for preparing our briefs and for writing our content. By making it part of our daily routine, we save a lot of time on production. We now take an average of 2 hours to prepare, write, optimize, and validate an article!
Victor Collas
SEO Manager
