+64%
SEO traffic
+68%
conversions
5h
minimum time saved on SEO brief preparation
- Company
- Dougs
- Clients
- Anthony Foti, SEO Specialist
- Industry
- Accounting solution
Dougs adds up excellent SEO results with Semji
Founded in 2015, Dougs is a Lyon-based startup specializing in online accounting that serves more than 14,000 clients as of 2023. Dougs offers complete technological and human support, combining ease of use through a powerful, intuitive application with high-quality follow-up and personalized advice from a multidisciplinary team that supports its clients. While offering the same services as a traditional accounting firm, Dougs stands out by operating entirely online, giving its clients optimal flexibility and accessibility.
The challenge
To centralize writing and reporting in a single tool and strengthen its leadership in legal and accounting advisory, Dougs turned to Semji. One of the major challenges was to streamline the entire production chain, in particular by simplifying editorial organization and effectively supporting writers in their tasks.
The objectives
- Gain visibility in the fields of accounting expertise and taxation
- Increase the number of conversions from the blog
- Accelerate editorial production velocity
Our actions
l
Creation of +500 pieces of content
Identification of content with high SEO potential
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Prioritization of optimizations for content with high SEO potential
Supporting the teams on the Semji platform
Want to grow your SEO strategy and outperform your competitors too?
Results
+64% SEO traffic in one year
In one year, Dougs published more than 500 optimized pieces of content and updated more than 5 years’ worth of content. To guarantee optimal SEO performance, Dougs relies on the Content Score. This indicator on the Semji platform evaluates the SEO quality of a piece of content through recommendations based on the top competitors in the SERP. Thanks to this feature, optimization work is simplified and accelerated for writers.
+68% conversions in one year
Conversions on the Dougs blog are measured against several goals, such as downloading a guide or creating an account on their software. Since adopting Semji, Dougs has recorded real progress, posting +68% conversions in the space of one year. This improvement is partly due to a better understanding of what users are looking for behind a query. For each targeted keyword, Semji shows writers the search intents and the topics to cover. The writer then draws on their expertise to create complete, high-quality content.
5h minimum saved on brief writing
Dougs has improved its content production pace. In total, the online accounting firm saved between 5 and 6 hours per week preparing its content. This improvement was made possible by automating briefs for each targeted keyword. The Dougs teams quickly gather all the information they need to create high-performing SEO content.
It only takes one click to accelerate your content performance
Getting started with Semji is fun and intuitive. We save 5 to 6 hours preparing briefs, while our writers save around a dozen hours a week writing optimized content. It's always a pleasure to see them quickly deliver articles with Content Scores of 100!
Anthony Foti
SEO Specialist
