Parents.fr adopts Semji to build a lasting SEO content strategy

The magazine Parents.fr belongs to Uni-Médias, a press publisher whose magazines are read by more than 10 million French people. Parents.fr covers parenting from the moment a child is born. The media outlet prides itself on its expertise, with in-depth features and an editorial line that puts readers — and every question they may have about parenting — front and center.

The challenge

Parents.fr faces several challenges: showcasing its journalistic expertise while optimizing content for SEO, maintaining its status as a go-to source of information in the parenting market, and generating revenue. Semji helps Parents.fr deliver high-value SEO content tailored to what readers are searching for, while improving the user experience. The teams save considerable time on optimization by accessing Semji’s SEO recommendations directly in their CMS.

The goals

• Increase keyword volume and gain rankings
• Save time when writing content
• Become more efficient in terms of organization
• Answer users’ search intents
• Build internal links from the website’s other content
• Track and analyze KPIs to ensure strong performance

The actions we led

Definition of SEO goals

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Prioritization of optimizations for content with high SEO potential

SEO optimization of content

Improvement of internal linking

Monthly monitoring of content performance

Support for the Parents.fr team in using the platform

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Results

+55% SEO traffic

Using Semji, Parents.fr significantly increased its SEO traffic, with growth of more than 55% in 1 year. To assess the SEO quality of its content, the teams rely on Semji’s Content Score, a rating out of 100 based on how well the solution’s recommendations have been applied. Content production velocity is accelerated by the Semji Chrome Extension, which gives writers SEO recommendations directly in their internal tools so they can focus on their journalistic style.

x2 pieces of content ranked in Google’s top 10

Since June 2021, the number of keywords ranking in Google’s top 10 has nearly doubled thanks to Semji, allowing the Parents.fr teams to spot new traffic opportunities. With the platform, Parents.fr can prioritize optimizations on strategic keywords.

50% time saved on writing SEO briefs

Semji helps the Parents.fr teams save time on preparing SEO briefs every day. The platform makes it possible to automate briefs for each target keyword, so the teams can gather all the information they need in seconds to create high-performing content. In addition, setting up an SEO editorial calendar within Semji has improved how content production is organized, making the Parents.fr team’s task planning more efficient.

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