L’Etudiant raises its SEO game with Semji

L’Etudiant is a media group specializing in information about education, academic guidance and careers for 15- to 25-year-olds. It advises high school and university students on their academic and professional choices.

The challenge

To stand up to increasingly present competing media outlets, L’Etudiant wanted to strengthen its SEO acquisition strategy. The group adopted the Semji solution to ensure best practices in content production and optimization.

The objectives

• Develop a more in-depth SEO strategy
• Raise the teams’ awareness of SEO challenges
• Get support in steering SEO actions

Our actions

Content planning

SEO optimization of +300 pieces of content

Monthly tracking of content performance

Supporting the teams on the Semji platform

Results

+300 pieces of content optimized in under a year

By using Semji, L’Etudiant’s teams gained a better understanding of SEO practices, which supported the optimization of more than 300 pieces of content. This collaboration also delivered significant time savings, allowing the teams to define their objectives with greater precision.

+69% SEO traffic

Properly optimizing this content earned L’Etudiant +69% SEO traffic in one year. The Content Score plays an essential role by assessing the SEO quality of a piece of content. It does this by offering recommendations drawn from the top-performing content in the SERP for the targeted keyword. Its gamified approach pushes writers to keep optimizing their content further and, as a result, achieve better results in terms of traffic and rankings.

+77% SEO conversions

Thanks to a better understanding of what users are really looking for behind a query, the conversion rate increased by 77%. For each targeted keyword, Semji shows writers the search intents and the topics to cover. By carefully following Semji’s SEO recommendations, L’Etudiant saw its number of form submissions rise, reflecting a gain in qualified traffic.