Les Petits Chaperons Rouges adopts Semji Services to support their SEO strategy

For more than 20 years, Les Petits Chaperons Rouges has held a leading position in the private daycare sector in France. With one of the most extensive networks in the country, more than 20,000 families across France benefit from their services every year. Les Petits Chaperons Rouges positions itself as a specialist in caring for children aged 0 to 4. Children’s safety and well-being are at the heart of their approach, fostering a reassuring environment for the very young.

The challenge

Les Petits Chaperons Rouges faced several major challenges: an intensely competitive landscape, a content-creation gap compared with major competitors, the need to rank effectively on search engines, and the merger with Liveli in July 2021. Working on SEO and increasing their visibility was a necessity to anticipate any negative impacts of this merger. So Les Petits Chaperons Rouges decided to take on these challenges with the support of Semji’s services.

The objectives

• Generate leads and grow traffic acquisition,
• Increase visibility on strategic keywords such as “daycare + city”,
• Build their expertise in early childhood and parenting topics,
• Generate recruitment leads amid a shortage of daycare staff.
• Scale up the production of quality content.
• Maximize the results of optimized content through better prioritization
• Stand up to the competition by creating semantic cocoons
• Improve netlinking by strengthening backlinks.

Our actions

Creation of 2 semantic cocoons

l

Content creation

Internal linking audit

d

Menu redesign

Technical fixes

Link-building campaign

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Results

Semantic cocoon: 24 keywords in position 0 and 54 in the top 10 in 3 months

Thanks to a well-executed semantic cocoon, Les Petits Chaperons Rouges earned position 0 on 24 strategic keywords, along with 54 pieces of content in the top 10 in just three months. Through this collaboration, the daycare network gained significant production capacity and optimal results. These remarkable performances demonstrate the effectiveness of the collaboration between Les Petits Chaperons Rouges and Semji in implementing an optimized content strategy.

**+561%**SEO traffic in one year

Les Petits Chaperons Rouges saw an impressive increase in its SEO traffic, growing by +561% in just one year. The content delivered by Semji was evaluated with Semji’s Content Score, a measure that guarantees SEO quality. This score is based on how well the recommendations provided by the platform are applied, making it possible to precisely assess how optimized and relevant the content is. Thanks to this rigorous approach and the quality of the content produced, Les Petits Chaperons Rouges achieved a significant increase in their SEO traffic in record time.

+35% conversions

The collaboration with Semji enabled Les Petits Chaperons Rouges to implement a high-performing SEO strategy that generated a +35% increase in conversions. Drawing on Semji’s expertise, a precise approach was adopted to optimize their online presence. Advanced techniques such as keyword optimization, the creation of relevant, high-quality content, and improvements to the site structure were put in place. These actions attracted targeted, qualified traffic to the Les Petits Chaperons Rouges website, driving a strong increase in conversions.

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