L’Expert Comptable posts a positive SEO balance sheet thanks to Semji!

Founded more than 10 years ago, L-Expert-Comptable.com is the first 100% online accounting firm. It offers a digital client experience dedicated to entrepreneurs, with services ranging from company formation to day-to-day accounting. L-Expert-Comptable.com stands out for its tailored support for every entrepreneur looking to simplify their daily routine.

The challenge

To stay close to the issues entrepreneurs face, L-Expert-Comptable.com needs to cover a wide range of topics, including company formation, accounting, labor law, and personal taxation.

To keep up a substantial production pace, the site manages several dozen in-house and freelance writers. The quality of the published articles is crucial to maintaining the firm’s expertise across all of these subjects. To efficiently centralize all of its content and guarantee a high level of SEO optimization, the L-Expert-Comptable.com team turned to Semji. The solution accelerates production and the SEO performance of all their content while showcasing their business expertise.

The objectives

• Simplify editorial calendar management
• Make content creation easier for writers with little SEO training
• Grow the site’s SEO traffic
• Track the results of the articles produced

Our actions

Identifying the topics, questions, and themes to cover

d

Prioritizing optimizations for content with high SEO potential

Automated production of SEO briefs

Creating and optimizing 515 SEO content pieces

Monthly monitoring of content performance

Supporting teams on the Semji platform

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Results

+80% SEO traffic on optimized content

With Semji, the L-Expert-Comptable.com teams created and optimized SEO content to improve the site’s visibility. After following the platform’s SEO recommendations, the L-Expert-Comptable.com teams recorded a strong +80% increase in SEO traffic over the past 12 months. The SEO performance of this content is guaranteed by the Content Score, a rating that makes optimization work simple and engaging.

96% of new content captures SEO traffic

Once the SEO optimization work was done, the L-Expert-Comptable.com teams were able to spot new content topics to create in order to answer all of their audience’s questions about entrepreneurship and business management. Today, 96% of the new content created with Semji captures SEO traffic. One example is the article Calculating Net Present Value (NPV): definition, uses…, which captures 6K monthly visits thanks to the platform’s SEO recommendations.

515 pieces of content optimized with Semji

Thanks to Semji, the editorial teams at L-Expert-Comptable.com sped up their content production pace. This acceleration is largely due to the time saved on editorial calendar planning and project management. Semji makes it easy to assign articles to a writer, provide them with a detailed brief, and support them throughout the writing process with the platform’s recommendations. Whatever the writer’s level of SEO expertise, they get all the keys to quickly create content that generates more SEO traffic!

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