Comod delivers optimized content with Semji

With more than 1,500 clients such as Orpi, Recouv-Lib, and Fidal, Comod is an electronic document management solution for small businesses and independent professionals. From employment contracts to sales agreements, along with residential and commercial leases, Comod offers a database of professional document templates designed to save its clients time.

The challenge

Because of low-quality content on the majority of its pages, Comod saw its traffic and visibility decline within just a few months. The challenge was to improve content quality in order to increase the website’s visibility and rankings.

The objectives

• Improve every page by systematically targeting the right keyword
• Enrich the site’s content to answer as many search intents as possible
• Gain positions — and therefore visibility — with a view to increasing traffic

Our actions

Identifying content with strong SEO potential

Prioritizing optimizations for 160 pieces of content

Identifying new keywords to target

Creating 52 new pieces of content

Tracking content performance

CSM support

Results

+63% clicks on optimized content

Comod gained +63% clicks on the content worked on with Semji. While the site was going through a decline in visibility, Comod regained momentum thanks to content optimization. The article “Request to open a bank account for a company” is a perfect example: after being optimized following Semji’s recommendations, this content saw its traffic double (+125%) in one year.

+128% keywords in the top 10

By creating and optimizing 212 pieces of content with Semji, Comod quickly secured top 10 positions for 628 strategic keywords (including 99 in the top 3!) in December 2021, up from 251 in December 2020. Comod thus increased its number of top 10 keywords by 128%: its performance more than doubled!

+58% impressions across the entire site

Comod saw its overall impressions grow by 58% in just 12 months. Thanks to its content optimization, the site gained relevance in the SERP and, as a result, saw its visibility and traffic grow in record time.