SEO Square 3: what to take away from this latest international edition

0

days

0

conferences

87

search marketing professionals

4%

online, free and in English

Did you miss the 3rd edition of SEO Square? No worries! Here’s a complete recap of the event.

The third edition of SEO Square, titled “SEO & Content: Tactics to achieve a Higher ROI,” took place on Tuesday, October 5 and Wednesday, October 6, 2021. Organized by Semji in partnership with Semrush, Growth Tribe, and SE Ranking, this event brought together more than 2,000 Search Marketing professionals. This time, SEO Square had an international focus, with talks 100% in English and renowned speakers such as Lily Ray, Eli Schwartz, Chris Green, Jason Barnard and Gerry White.

Here’s everything you shouldn’t have missed during these two days of discussions, and what you can still discover by watching the talk replays right now.

The SEO Square 3 program

The theme of this 3rd edition: SEO & Content – Tactics to achieve a higher ROI

To organize this exceptional edition of SEO Square, titled “SEO & Content: Tactics to achieve a higher ROI,” Semji partnered with Semrush, SE Ranking and Growth Tribe. This event was a chance to discover new SEO and Content techniques and to learn where to focus your efforts to achieve the best possible ROI.

The 11 talks were held entirely in English and were led by world-renowned SEO experts.

The speakers

Attendees were able to engage with many international SEO and Content Marketing specialists, such as Lily Ray, Director of Organic Research at Amsive Digital, an SEO specialist for more than 10 years and an EAT expert, Jason Barnard, THE brand SERP guy, digital and SEO consultant at Kalicube, Eli Schwartz, an acquisition strategy consultant for more than 10 years and author of the best seller Product-Led SEO, and Chris Green, a Search Marketing specialist, trainer and regular speaker at many events such as Brighton SEO, State of Digital or Digital Marketing Day.

{

I found all the speakers really captivating! I came away with ideas and actions I could apply directly to my SEO and Content strategy.

Also worth noting was the presence of Aoife McIlraith, VP of Marketing at Semrush, who specializes in international SEO and was named one of the “Top 20 most influential women in Tech” by B2B Marketing Magazine in March 2019, Mark Williams-Cook, Marketing Director at Candour, very active in the SEO world with his weekly “ Unsolicited SEO tips” , Tarek Reslan, Growth Marketing Trainer at Growth Tribe, a leader in digital learning and corporate training, and Chris Raulf, an international SEO expert and ambassador for SE Ranking.

Several Semji experts also took part, such as Olivier Balais, CTO, Bertrand Girin, co-founder, and Corentin Mirande, Country Manager in Canada.

Key takeaways from SEO Square 3

The Semji talks

Among the sessions on offer, our Semji experts covered various topics such as the impact of artificial intelligence on content creation, as well as prioritizing actions in the production process to achieve better SEO results.

Content in the age of AI: a content tsunami is coming, how to stand out and capture your audience’s attention?

Artificial intelligence is revolutionizing the way we create content today. While every company will now be able to produce content in large quantities, users’ attention spans, on the other hand, will only keep shrinking.

Semji, which leverages GPT-3 AI (and which you can also discover by requesting a demo 😉), explains in this talk how to respond! Bertrand Girin (co-founder) and Olivier Balais (CTO) point out that it will be essential not to fall into producing automated, high-volume, low-quality content. They explain how to use this new technology effectively, how to equip yourself properly, and which approach to adopt in order to create only content that captures users’ interest, traffic and conversions.

To learn more about the high-performing content of tomorrow, feel free to watch the replay of our talk(For a “wow” effect 😮, skip to 14 to rewatch our live AI demo and discover the real capabilities of this technology when it comes to content creation).

Prioritizing content for better SEO results: an advanced framework for decision-making

We can’t say it enough: to get better SEO results from your content, you need to know how to PRI-OR-I-TIZE your actions. To get the message across to content marketers and help them with their decision-making, Corentin Mirande (Country Manager Canada at Semji) and Cécilien Dambon (SEO Manager at Mailbird) combined their expertise to build this framework together (aka outline).

Based on their current acquisition sources, business goals and ranking results in Google, attendees learned which content to prioritize, which actions to take in the production process, and which efforts to make to optimize their time and make better decisions!

Discover the talk replay right now. (🏃‍♂️ And for those who don’t have time to watch the entire talk, we’ve turned the framework into an infographic available here).

The other topics covered during this 3rd edition

You can also check out the replays of the other talks:

• The SERPs Whisperer – Chris Green

Led by Chris Green, this talk covers the value of thoroughly studying results pages in order to understand users’ search intent precisely and unambiguously.

➡️ Watch the replay

• Effective keyword research without search volume – Mark Williams-Cook

Here, Mark Williams-Cook explains why search volume isn’t always the most relevant criterion when choosing keywords. He offers a methodology for finding other relevant queries on topics that competitors have barely covered yet.

➡️ Watch the replay

• The Essential Guide to Creating Killer Content – Tarek Reslan

Thanks to this webinar from Tarek Reslan, you’ll learn everything you need to know to set up a Content Marketing strategy today: building persona profiles, the tools for defining the main themes of your production, and the guidelines to follow when distributing them. This talk is far from “theoretical”; it’s aimed at busy managers looking for immediately actionable techniques.

➡️ Watch the replay

• Unlock 10x growth with Product Led SEO – Eli Schwartz

In this talk, Eli Schwartz, author of the best seller “Product-Led SEO,” offers a new perspective on how to approach SEO and goes against some of the preconceived ideas associated with the practice. He lays out his vision of SEO that’s no longer used to market the product, but SEO considered as THE product. A mindset shift that can make all the difference in a strategy.

➡️ Watch the replay

• Micro-SEO Campaigns – It’s the (New) Name of The Game – Chris Raulf

Micro SEO campaigns—have you heard of them? In this session, Chris Raulf sheds light on this technique and its value for boosting productivity and visibility. In particular, he lays out the whole process for setting up this type of strategy.

➡️ Watch the replay

• The state of the web – the cocktail of JavaScript and SEO ? – Gerry White

Gerry White takes stock of the state of the web in 2021, and in particular the use of JavaScript and its challenges in relation to SEO and user experience.

➡️ Watch the replay

• Go global – Think Local: what you really need to known to entry or grow a new market when it comes to International SEO – Aoife McIlraith

In this session, Aoife McIlraith shows how to analyze your international market, understand your audience across different countries, and adopt a locally focused content strategy.

➡️ Watch the replay

• Your Brand SERP on Google is the most important KPI you never looked at – Jason Barnard

The inventor of the “brand SERP” concept, Jason Barnard offers a method here for improving your brand image on results pages and thereby strengthening your SEO strategy.

➡️ Watch the replay

• Why you have been thinking E-A-T all wrong – Lily Ray

Think you know everything about the E-A-T criteria? Subject-matter expert Lily Ray surely has a few more things to teach you about these 3 principles Google put in place and how to address them effectively.

➡️ Watch the replay

Who organizes SEO Square?

SEO Square was launched in 2020 by Semji, a solution that maximizes content ROI and combines SEO expertise with R&D for ever-greater efficiency. At Semji, we firmly believe that collaboration and sharing are key in SEO.

That realization is what gave rise to SEO Square. The event aims to bring together the best SEO experts to help companies with their business challenges and with accelerating their growth.

The result: SEO Square is now one of the largest free online French SEO events. It has brought together up to 4,000 search marketing professionals, along with recognized SEO players and experts ( Semrush, Oncrawl, MyPoseo, Olivier Andrieu, Lydia Arzour, etc.)

With this new edition, SEO Square’s success shows no sign of fading. This time, the event gave attendees a chance to discuss their SEO challenges with internationally recognized experts. It was also an opportunity to showcase innovative SEO solutions, like the Semji platform, whose full feature set you can discover on request.