Insights on search, AI and content
How search visibility is changing, what generative engines reward, and the operational detail behind both.
Page 14 of 20
3 min read
Which brands benefit most from Google Suggest?
Semji and Yooda identified the brands that benefit from the influence of Google Suggest by studying the most sought-after keywords.
5 min read
Study: domain name extensions in search results
While the importance of the domain name has long been known, that of the domain name extension is more than ever a matter for reflection.
8 min read
Google ranking factors in 2023
In SEO, what was true yesterday isn't necessarily true today. An overview of the Google ranking factors that really matter.
18 min read
E-commerce conversion rate: the 2021 trends
For e-commerce sites, the conversion rate is THE KPI to watch. Definition, calculation, benchmarks by industry and device, plus tips to improve it.
3 min read
E-commerce traffic: search beats social 10 to 1
Search engine traffic is still the dominant source of desktop visits for e-commerce sites — nearly 10 times more than social media.
6 min read
March 2019 Core Update: what changed for SEO
Dubbed Florida 2, the March 2019 Core Update hit every site: it touched the core of Google's algorithm, not just one component of SEO.
17 min read
Healthcare: negative reviews on Google My Business
Negative reviews are hurting the e-reputation of healthcare professionals on Google My Business. Semji explains what to do about it.
25 min read
Company e-reputation: the impact on your ROI
IFOP study: 85% of internet users are deterred from buying after reading negative reviews online. What is the ROI of e-reputation?
6 min read
10 tips for responding to negative reviews!
Negative reviews showing up in the top results can be damaging to your image. Here are 10 tips for responding to negative reviews!