Insights on search, AI and content

How search visibility is changing, what generative engines reward, and the operational detail behind both.

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17 July 20185 min read

The right to be forgotten means removing private content that could harm you. The reality of the digital right to be forgotten...

24 March 20188 min read

For just a few euros, some companies don't hesitate to artificially boost their visibility. Buying fans and followers: how to spot them?

19 May 20165 min read

Google Suggest links brands to queries, shaping how people see your company. What 330 CAC 40 All-Tradable firms reveal about online reputation.

12 April 20165 min read

Google Suggest, Google's autocomplete service, is running several tests on how it displays its results to improve the UX of its search engine.

5 April 20163 min read

The traffic driven by search engines to e-commerce sites is still the dominant traffic in terms of visits made from a computer.

30 March 20164 min read

Eyetracking study: how do users react to the new layouts of search engine results on Google?

12 January 20168 min read

Restaurants want to project the best possible image to online users. A good opportunity to take a look at customer reviews of restaurants.

14 December 20153 min read

Employees are playing a growing role in their company's HR e-reputation. Discover the infographic "Employer brand: time to e-think."

17 November 20157 min read

How do you develop your personal brand? Discover our infographic on the different steps of personal branding.