Insights on search, AI and content
How search visibility is changing, what generative engines reward, and the operational detail behind both.
Page 11 of 20
2 min read
Google drops PageRank: what to use instead
Google no longer displays PageRank in the Toolbar. Why it's a non-event for SEOs, and which tools measure page authority instead.
3 min read
Study: Google penalizes text hidden by CSS or JS
A recent study challenges Matt Cutts's statements about text hidden on a web page in order to improve the user experience
17 min read
What are the main SEO ranking factors on Google?
If you want to improve your SERP positioning, you can't ignore these ranking factors. A site that meets most of them maximizes its chances of ranking on Google.
7 min read
What is position 0 on Google?
Position 0 is the result Google highlights above the organic listings. What it is, why it matters and how to earn it.
3 min read
How to geolocate your Google searches?
See geolocated Google results from any location on the map — a free Chrome method, with no proxy, VPN or paid tool needed.
17 min read
How to protect yourself against negative SEO
The bane of organic search, duplicate content is highly damaging to your site and easily detectable.
3 min read
How to use Majestic SEO?
Majestic SEO, now better known simply as Majestic, is an SEO tool in the arsenal of many search marketers.
19 min read
SEO website redesign: the 30 key points to follow
New design, new CMS, technical upgrade: a redesign can cost you your rankings. Here are the 30 key points to preserve your SEO.
9 min read
What is Ubersuggest and how do you use it?
Ubersuggest is one of the most popular free keyword generators on the Internet. Here is how it works and how to use it for your SEO.