Insights on search, AI and content
How search visibility is changing, what generative engines reward, and the operational detail behind both.
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10 min read
Local SEO: what are the optimization criteria?
Local commerce is booming: 25% of Google searches have local intent. Here are the on-site and off-site criteria to optimize your local SEO.
15 min read
RankBrain, the Google AI revolutionizing SEO
RankBrain is the Google AI that decodes search intent. How the algorithm works, and the best practices to optimize your site for it.
19 min read
Voice search SEO: techniques and challenges
Google voice search is growing fast. Learn the SEO techniques to optimize your site for voice queries and win position zero.
6 min read
7 free tools for Google Suggest keywords
Launched in 2014, "Answer the Public" automatically extracts Google autosuggestions from a keyword, pairing them with questions or prepositions.
6 min read
Link building: the strategies that won SEO Hero
A look back at the Wix SEO Hero contest and the link building strategies the top-ranking SEOs actually used to win.
11 min read
Medic Update: what to do if you're penalized
The Medic Update shook up health SERPs in August 2018. Here's how to react to a Google penalty on YMYL pages.
6 min read
Study: SEO dominates the conversion journey
Although it currently accounts for little of marketing budgets, SEO is by far the dominant marketing channel in the user's conversion journey.
Updated10 min read
The importance of SEO audits in a search strategy
Losing traffic? Pages Google can't see? Here's what an SEO audit covers, when to run one, and the tools experts use.
6 min read
28% of CAC 40 companies are not mobile friendly
Since Google's announcement, companies have been worried about seeing their rankings affected.