How to quickly measure your content quality and better steer your content marketing strategy

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Discover the Semji platform in 2 minutes! (French) Semji

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Within your content marketing strategy, SEO optimization is a complex, long-term effort that is not always easy to measure. As we pointed out in one of our previous articles, 68% of B2C marketers are unsure about which metrics to use to assess the relevance of their content. And yet, as a decision-maker, tracking the performance of your content is more than crucial. It lets you justify the resources committed (time / budget), estimate your team’s productivity, and guide decision-making.

With Semji’s dashboard, your content marketing and SEO analyses get straight to the point.

Semji’s dashboard brings together, in a single place, all the KPIs that matter, so that as a decision-maker you can quickly review how content production is progressing and assess its performance. By surfacing the right metrics, the platform makes it easier to read the key figures and lets you get straight to the point to feed your content marketing and SEO analyses. A true operational and strategic steering tool, Semji stands out as a decision-support solution.

Track your teams’ efforts in producing content and measure the gains generated.

Month by month, discover the details of the content produced by your team: the content already published on your site and then re-optimized by Semji, and the content created from scratch. At the same time, quickly assess the quality of this content and compare its performance against the previous year. By default, the report includes traffic and conversion gains. Depending on your industry and your priorities, you can customize your report with more meaningful KPIs:

• E-commerce: revenue, transactions, transaction rate.
• Conversions: conversion rate, tracking of custom conversion goals (set up in Google Analytics).
• Visibility of your content and your offers: clicks, impressions, CTR.
• User behavior: average session duration, bounce rate, pages/session.

Steer your content marketing strategy effectively by prioritizing the content that generates opportunities.

Thanks to Semji’s dashboard, you no longer fly blind. It shows you the content to optimize where your team will have the least effort to put in and the most gains to make. These “nuggets” revealed by Semji all have strong traffic potential and can lift your site into the top positions on Google.

So that you and your team stay on course toward your goals, Semji’s planning feature safeguards your content production and keeps deadlines on track. For each piece of content, this report sums up:

• the article currently being optimized,
• the associated Content Score,
• the assigned author,
• the due date.

Quickly spot which of your content performs best.

With Semji, you put a stop to content that does not perform. Between the content you have created and the content you have re-optimized, your dashboard lets you instantly visualize your top 5. This is the content that brings you the most in terms of traffic and conversion gains. Depending on your goals (e-commerce, visibility, and so on), you can change the view of these reports by focusing on other KPIs such as revenue or average session duration. To round out your analyses, the detailed results for each article are attached, including the Content Score and the performance trend curve.

Quickly spot the content to optimize and accelerate your traffic acquisition with Semji! Request a demo to discover all of Semji’s features.

Your conversion goals right inside your Semji dashboard.

Semji lets you track a range of metrics to monitor SEO performance. In particular, the platform centralizes the conversion goals set up in Google Analytics. In no time, you assess the ROI of your production, visualize the content to optimize as a priority, and adjust your team’s efforts to reach your goals faster.

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Semji acts as a hub; we would need to log in to and hold licenses on several tools to get the various pieces of information available on the platform.

Bénédicte Canard

Digital and CRM Manager – La Vie Claire

Determining the SEO quality of a piece of content is a daily challenge for Bénédicte Canard, Digital and CRM Manager at La Vie Claire. As a Semji user, the platform proved for the brand to be a genuine solution for monitoring and tracking the performance of the content produced.

Are you struggling to measure the effectiveness of your content? Are you looking for a solution to better steer your content marketing strategy and SEO? Request a Semji demo right now to find out how to maximize the ROI of your content!