Semji Reports: Measure the gains from your content production at a glance.

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Discover the Semji platform in 2 minutes! (French) Semji

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Measuring the impact of content marketing efforts remains one of the major challenges for marketing departments. The figures speak for themselves: in 2019, 68% of B2C marketers don’t know how to assess the ROI (return on investment) and the relevance of their content (source: CMI / MarketingProfs). In a field where investment has grown by 56% over the past 12 months, it’s more essential than ever for decision-makers to justify the allocated budget and therefore to keep control of their results. This step is also crucial for demonstrating internally the effectiveness of the strategy developed and the performance of the teams.

At Semji, our watchword is to reverse this trend: visible, measurable results within a controlled budget. Faced with this major challenge, we’re launching Semji Reports, a module that lets you:

Track the progress of your content production quickly and precisely.

Easily track the performance of the content you create and update through the KPIs most relevant to your business.

• Track the progress of content production quickly and precisely.
• Track the performance of created and updated content through KPIs relevant to your business.

Gain visibility into your productivity level.

Within the Reports module, the Overview tab lets you track your team’s progress month by month in terms of content production. Semji gives you an overview of the number of pieces of content published on your site over the period of your choice, thanks to multiple views (weekly, monthly, the last three months, the last 6 months, and so on). A figure you can compare with the previous year.

You can then find the detailed data for each published piece of content (URL, target keyword, last publication) along with the associated performance indicators (content score, ranking, traffic/conversion, and so on).

Gain visibility into the gains from your most recently created and/or updated content.

The Reports module lets you truly assess the performance of the content produced by your team. Semji tracks your content’s various KPIs by centralizing data from Google Analytics and Search Console. Through a global chart, you can instantly visualize the monthly gains in traffic, conversions and revenue generated by your content. See your progress by comparing this data with that of the previous year.

The detailed report lets you examine the effectiveness of your efforts under a microscope. Each piece of content is associated with:

• a content score
• a curve showing the monthly evolution of the number of clicks
• a growth rate for the number of clicks compared with the previous year

Take your analysis further by selecting your KPIs.

Semji Reports lets you display the KPIs that are most relevant and important to your business. Whatever your line of business, you enrich your analysis and measure, with concrete figures, the impact of the content created/optimized with Semji:

• E-commerce: revenue, transactions, transaction rate.
• Visibility of your content and your offers: clicks, impressions, CTR.
• User behavior: average session duration, bounce rate, pages/session.

The efforts your team puts into SEO content production are finally measurable. You build and evolve your content marketing strategy on the basis of a clear, structured and shared vision.

Track your conversion goals

Decision-makers, traffic managers, digital leads: track three of your conversion goals configured in Google Analytics directly from your Semji dashboard. A complementary way to quickly visualize the gains generated by your content.

The Performance tab to track the SEO performance of a single piece of content.

The Performance tab lets you focus on the results of a single piece of content. When you publish content on your site, Semji tracks how that content evolves and brings together data from Google Search Console and Google Analytics. You can select and compare a piece of content’s results by the KPIs (traffic, conversions, click-through rate, page views, impressions, and so on), the periods and the frequency that matter to you. You and your colleagues then have access to a report that’s easy to take ownership of, presenting the results in a clear, detailed way. Each member of your team then feels responsible for the optimized content and now knows whether the work accomplished is effective or needs improvement.

Want to make tracking your SEO content’s performance easier? Request a personalized demo of Semji today!