Corporate online reputation in 20 key figures

Corporate online reputation in 20 key figures | PPT

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Google, the maker of corporate online reputation

92.7% of French people use Google as their search engine10.
46% of Google searches are made to find out about a product or a service11.
74% of internet users “google” a company’s name before buying, to find out more about it.
43% of companies believe there is information on their first page of Google that is negative for their online reputation12.

40% of companies 1 against 26% in 2010 consider online reputation to be the number one risk today, because of the growing influence and speed of social networks, which no longer allow a company to control how its image is perceived.
41% of risks come from poor working conditions for employees, ahead of revelations of fraud or corruption within a subsidiary operating in foreign markets (36% of risks)2.
51% of senior executives think reputation risk should be addressed by the executive committee, but that is only the case in 15% of companies3
83% of companies will have to face an online crisis that will impact their share price and their revenue4 within the next 5 years.

5 minutes are enough to destroy a company’s reputation: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently” according to the American businessman Warren Buffet5.
As soon as a corporate crisis is announced, its publication, on social networks in particular, is potentially seen by 2.2 billion people around the world6.
Within the hour following their first announcement , 30% of corporate crises are picked up by the international media7.
Less than 72 hours is how long 90% of crises last.
A company will never be able to erase a crisis, because it leaves indelible traces.

92% of companies consider reputation risk to be the hardest category of risk to manage, according to a study by the reinsurer ACE2
61% of companies say they keep their online reputation under control8.
In the event of a crisis, 40% of companies have no emergency plan7.
51.1% of companies that manage reputation risks spread a risk culture across the organization, 46.8% identify possible sources of threats, 39.2% manage crisis situations, 25.2% measure how the company is perceived externally2.
80% of companies that have set up a monitoring unit for online reputation do so to find out what is being said about them and their products9.
25% of monitoring units have been in place for less than a year9.
7 hours a week on average are spent by companies tracking their online reputation2.
18% of companies that monitor their online reputation belong to the Telecommunications, Services, Communication and Advertising sectors2.
90% of companies that track their online reputation create and manage content on social networks2.
65% of companies that track their online reputation talk directly with their customers and prospects on social networks2.