SEO articles
Everything we have published on SEO, newest first.
Featured article
Updated7 min read
SEO SQUARE 2025: the GEO & AI event you can't miss
Join SEO SQUARE on October 7 & 8, 2025: the free online event dedicated to Generative Engine Optimization (GEO) and the future of Search.
Latest articles
4 min read
Case study: the international editorial SEO content strategy of Groupe SEB
How Groupe SEB built one international SEO content strategy across decentralized local teams, with localization kits and AI production.
Updated6 min read
The big SEO trends for 2025: what you need to know
Discover the must-know trends that will define this year, anticipate these changes, maximize your performance, and cement your online positioning.
Updated6 min read
Advanced link building techniques for SEO
Competitive analysis, advanced techniques: optimize your link building strategy to boost your visibility and outrank your competitors.
Updated6 min read
Align your SEO actions with your data and content
Adjust your SEO actions with a content-marketing, data-driven and tech-centric approach to maximize your impact and your visibility with your users.
Updated17 min read
Link building: what makes a good backlink in 2024? - Semji
External link building is the off-site half of SEO and weighs heavily on Google rankings. What makes a backlink worth having in 2024.
8 min read
7 tips for your video SEO, or Vseo
In this article, we share a few keys to boost the visibility of your videos and help you meet your goals.
Updated7 min read
3 tips to optimize UX, SEO and ad monetization
Opti Digital shares its UX tips to optimize your revenue and limit the impact of advertising on your CWV scores.
Updated19 min read
Multilingual SEO strategy: 12 key steps
Discover 12 key points to validate to ensure the success of your multilingual SEO strategy and your international expansion.
7 min read
Why you should use AI to get the most out of your organic traffic (and how to do it right) - Semji
Organic traffic builds a site's authority over time. How conversational AI personalizes those visits and turns them into customers.