SEO SQUARE 10: the SEO & Content Marketing event exploring how generative AI is redefining practices in the age of GEO

Neil Patel

Co-Founder of NP Digital

A world-renowned entrepreneur and influencer, Neil Patel is ranked by the Wall Street Journal as one of the web’s leading influencers and by Forbes as one of the 10 most influential marketers. Founder of Crazy Egg, KISSmetrics and the agency NP Digital, he has helped thousands of companies optimize their online visibility. A regular speaker and bestselling author, he shares his expertise in SEO, content marketing and growth hacking with international audiences. At SEO SQUARE, he will discuss the impact of AI and Generative Engine Optimization on the future of Search.

Myriam Yakdane

Head of Performance Solutions - Google

As head of performance solutions at Google, Myriam Yakdane helps companies optimize their digital strategy using the latest innovations in Search and artificial intelligence. Her role sees her working with major players across a range of sectors to rethink online visibility and advertising effectiveness. Drawing on her expertise in growth strategy and digital transformation, she regularly shares her perspective on how search is evolving. At SEO SQUARE, she will present the major AI trends in Google search, from information to intelligence.

Frédéric Joseph

Chairman at NP Digital France

A recognized digital marketing expert, Frédéric Joseph has more than 25 years of experience at the intersection of media, advertising and digital transformation. A former executive at GroupM and ZenithOptimedia, he has helped major international brands steer their marketing and digital strategies. Now Chairman at NP Digital France, he contributes to the agency’s growth in Europe with a focus on performance, innovation and embedding AI in Search Marketing practices. At SEO SQUARE, he will share his vision of the future of SEO and Generative Engine Optimization alongside Neil Patel.

Karine Abbou

AI Content Strategist & Founder of Women Love AI Marketing

With more than 15 years of experience, Karine Abbou is a recognized expert in B2B content marketing, working with major companies in France and the United States. She has led ambitious projects across a wide range of sectors, from law to venture capital, real estate and digital agencies. Now an AI Content Strategist, she explores the impact of generative AI on SEO and marketing strategy, a subject that has fascinated her since Google I/O in 2023.

Vince Moreau

Enterprise SEO Consultant - Botify

An Enterprise SEO Consultant at Botify, Vince Moreau helps the world’s largest brands stay visible in search engines and answer engines. A specialist in technical SEO and large-scale consulting, he works on complex crawl, indexing and performance challenges. Before joining Botify, he founded and ran ScaleCrush for five years, an agency dedicated to B2B content marketing and strategic SEO. At SEO SQUARE, he will show how to rethink SEO visibility in the face of LLMs and Generative Engine Optimization.

Véronique Duong

International SEO expert, CEO - Hika Limited

A CESEO-certified expert with more than 15 years of experience, Véronique Duong has established herself as one of France’s leading specialists in international SEO. Founder of Hika Limited, she works with companies across Europe and Asia on their visibility challenges, particularly on Google and Baidu. The author of six books and a regular speaker (SEO Camp’us, SMX, Search Y…), she was also the first woman elected president of SEO Camp, the largest French-speaking search federation. Based between Paris and Hong Kong, she combines technical expertise, teaching and an international outlook. At SEO SQUARE, she will share her experience of search in the age of LLMs and Generative Engine Optimization.

Anaïs Harmant

Chief Marketing Officer - Groupe La Centrale

Chief Marketing Officer of Groupe La Centrale, Anaïs Harmant leads the marketing strategy for the La Centrale, Caradisiac and Promoneuve brands. Under her leadership, the group has posted double-digit growth two years running, won a Top Com award for its rebranding and an SMX Award for its SEO strategy. Named “Marketing Person of the Year” at the Trophées Marketing in 2021, she previously led communications and brand marketing at ManoMano, contributed to Microsoft’s growth and steered Disneyland Paris’s media strategy. With more than 15 years of experience in high-growth environments, she puts her expertise in branding, digital and performance to work on marketing transformation.

Nicolas Nguyen

SEO & AI Expert, Co-Founder | Semji

Nicolas Nguyen is the co-founder of the Semji platform. An organic search expert for more than fifteen years, he is a regular participant in SEO community events (SEO Camp, Web2day…), where he develops his vision of a performance-driven content strategy. In 2010, he won the French-language SEO contest “SEOtons” against a hundred other professionals, thanks to SEO technology developed in-house.

Michael Pinatton

AI Manager - Semji

AI Manager at Semji, Michael Pinatton applies his expertise in SEO and artificial intelligence to product innovation. A specialist in prompt engineering and AI agent development, he brings the latest advances in generative AI into the Semji platform and supports customers in adopting them. With 15 years of experience in SEO, he has advised SMBs, startups and large international accounts on their visibility strategy, after working as a consultant at SQLI, LumApps and ZenRows. An entrepreneur and creator, he also co-founded Etudinfo and has published several books. At SEO SQUARE, he will share his perspective on how AI is transforming SEO processes and opening up new opportunities for marketers.

Andy Crestodina

Co-Founder & CMO - Orbit Media Studios

Co-founder and Chief Marketing Officer of Orbit Media, Andy Crestodina has spent more than twenty years helping hundreds of companies with their digital strategy, from SEO to analytics and content marketing. Author of the reference work Content Chemistry, now in its 7th edition, he has published more than 600 articles and speaks every year at the largest international events (MozCon, Content Marketing World, SXSW). Regularly ranked among the 50 most influential marketers by Forbes, SEMrush and Entrepreneur, he also teaches digital marketing at Northwestern University. At SEO SQUARE, he will share his expertise on AI, visitor psychology and high-performing content strategies.

Marie Jehanne

Senior Content SEO Manager - Contentsquare

Senior Content SEO Manager at Contentsquare, Marie Jehanne leads the global editorial and SEO strategy of the world leader in Experience Analytics. She helps improve brand visibility while factoring in performance and user experience. Before joining Contentsquare, she supported Hello Watt’s growth by building a structured, high-performing SEO content strategy. A specialist in on-site search optimization, optimized content creation and managing international teams, she puts her expertise to work on digital marketing focused on conversion and engagement. At SEO SQUARE, she will show how AI can become a catalyst for UX, SEO and CRO performance.