SEO / lead generation: what if content marketing became your best strategy?
The evolving quality of SEO content is a central concern for marketing and lead generation teams. Today it is no longer a question of pitting content quality against SEO performance: editorial quality no longer comes at the expense of SEO, and vice versa.
After the severe crisis we have just been through, queries strongly oriented around a “contextual event” have naturally emerged. Today, contextualized content crafted with a journalistic angle can be your best ally to strengthen your lead generation strategy.
Semji and Content Squad are teaming up for a webinar that offers both a perspective on the importance of content and an analysis of sites that have successfully capitalized on a contextual event.
In 45 minutes, Bertrand Girin, co-founder of Semji, and Gregory Balssa, Chief Operating Officer of Content Squad, share advice and methodology to get your SEO content up to full gallop, capture prospects, and turn them into customers.
This webinar covers the following points:
- SEO: how did content become the key to every good digital marketing strategy?
- The methodology and tools to get SEO content that converts: which tools should you put in place to convert your audience — chatbot, CTA placement… How do you optimize conversion?
- How can you apply to SEO the performance methods proven by media sites with very ambitious marketing and conversion goals?
