SEO & email marketing: how to create engaging, user-focused content to navigate the end of the crisis?

Semji > Webinar – SEO & email marketing: how to create engaging, user-focused content to navigate the end of the crisis?

According to the study published by JDN on May 5, 2020, content has become the most important factor in running an SEO strategy. The very same content that has long been the driving force behind every good email marketing action plan. Because to hit the mark and convert, you need to know how to speak to your audience — no more aimless campaigns!

Content marketing, distribution channel and context now form a golden triangle you need to make the most of! Today, creating content for content’s sake is no longer enough. In SEO as in emailing, it is now about building real relationships with your audiences to capture and engage them.

Dolist and Semji are teaming up for a webinar all about synergy and convergence, helping you set up a virtuous content circle. In 45 minutes, discover with our speakers Anthony Boudet, Consulting Director at Dolist, and Nicolas Nguyen, Co-founder of Semji, how to optimize your content and your digital marketing strategy in times of crisis. This webinar will cover the following points:

• How do you create content built for SEO? No more content that drives no traffic — here are the new rules of the game!
• How do you humanize your email content to start a conversation with your contacts and get closer to their expectations?
• What methodology should you use to keep a consistent message across these two channels and optimize your customers’ experience?