Finance - Report on the state of SEO content in 2023
INSURANCE, FINANCE, MUTUAL INSURANCE
The state of SEO content
Semji analyzed 50,000 pieces of Google-optimized content from the finance sector (banks, financial services, mutual insurers, insurance companies). Discover the key takeaways to better understand the SERP and position your content.
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3K
Semji client content pieces analyzed
47K
competitor content pieces inspected
5K
SERPs studied
5
concrete examples of successful strategies
After reading this study, you will have:
A better understanding of how Google and internet users behave toward content covering finance topics
Statistics to benchmark your own results against
Observations to share when answering certain questions
Example: after publishing, how long does it take to see SEO results? 🤔
Tips to position your content better
A checklist of criteria to follow to earn a 1st position
The best practices adopted by leading brands in the sector (La MACIF, lesfurets, Qonto…)
Overview of the study’s key takeaways:
How long before my content drives traffic?
We notice an inertia effect when a piece of content is published. Content stabilizes its ranking after 3 months and takes 5 months to reach its optimal traffic.
What are my potential SEO gains from optimization?
Optimizing content can have a strong impact on traffic. We observe 9x more traffic for articles optimized with a Content Score between 75 and 100.
Is content length a performance factor?
We observe a performance gap between short and long content: with 4 times more words, the latter generates 9 times more traffic.
About
Semji is an SEO solution specializing in SEO & Content Marketing.
The goal: maximize the ROI of your content by accelerating its SEO performance:
👉 Produce SEO content that performs better on Google
👉 Save more time on your content production
👉 Generate more traffic on your website
More than 230 companies already trust us to support them!
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