Content Marketing and SEO Study 2020
Semji, an SEO specialist and publisher of a Content Marketing platform, has partnered with YouLoveWords, a leading Content Marketing agency, to deliver a “2020 map” of the major trends in both disciplines, through a study conducted with more than 100 decision-makers.
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Etude Content Marketing & Seo
How companies approach content production. Where things stood in 2020
We have always known that Google feeds on content and that this lever is key to any SEO strategy. But content has taken on particular importance in recent years, with algorithm changes and updates that put language processing at the heart of the Google machine.
To discover the results of this study, summarized in 10 key points:
The goals of SEO content production
Production velocity
How teams are organized internally
The question of outsourcing content production
Training writing teams in SEO
Investments dedicated to Content Marketing / SEO
The role of editorial within content production
The most widely used content writing tools
The main challenges encountered when implementing a content strategy
Measuring the ROI of Content Marketing initiatives
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