SEO, AEO: Interpreting Google’s changes and preparing for the SEO of tomorrow
In 2018, Google proudly celebrated its 20th anniversary. Those 20 years in Google’s shadow have been anything but restful for marketing and SEO professionals. The unexpected arrival of new filters and the constant suspense around algorithm changes driven by Google’s whims make life hard for every web player whose business depends on it. And yet, despite these upheavals and difficulties, SEO has ranked among the most profitable channels on the market for several years.
In this context, how can you understand and prepare for the SEO of tomorrow?
Whether you are a marketing director or an SEO project manager, this white paper aims to inspire you to keep investing in SEO despite the obstacles you face every day. What if the best was yet to come with the emergence of an “empathetic” web, capable of putting itself entirely in the user’s shoes and focused on Answer Engine Optimization (AEO)?
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White paper
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SEO/AEO white paper
Interpreting Google’s changes
On the agenda of this white paper: a history of Google’s main evolutions, an overview of SEO’s founding pillars as 2020 approaches, and a portrait of a web shaped by EAT that puts the user at the heart of its process.
Some of the biggest names in SEO also agreed to share their vision of the SEO of tomorrow, at a time when AEO is gaining ground: Olivier Andrieu, Olivier Duffez, Laurent Bourrely, Jason Barnard, and Marjolaine Tasset. Find their interviews at the end of this special SEO / AEO white paper.
What you will learn:
How can you understand and interpret Google’s updates?
How can you avoid putting your SEO strategy at risk by adopting outdated practices?
What are the top priorities to address in SEO?
What will the SEO of tomorrow look like?
Why is it urgent to reconcile marketing and SEO?
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