SEO SQUARE 11: the SEO & Content Marketing event exploring how to steer your visibility in the age of AI engines

October 13 and 14, 2026 will see the eleventh edition of SEO SQUARE, the landmark event exploring how AI is fundamentally redefining SEO, GEO and Content Marketing strategies. Designed for Heads of SEO, Heads of Content, SEO Managers, Content Strategists, Digital Marketers, acquisition leads, innovation leads and other marketing decision-makers, this new edition will give them the keys to steer their visibility for the long term in the age of AI engines.

Semji, the leading SaaS platform for AI-powered content generation and the company behind SEO SQUARE — France’s must-attend SEO and Content Marketing event — as well as AI SCOPE, expects more than 5,000 digital marketing professionals at the event. It will bring together the most innovative experts in Search Marketing, in a 100% online and free format.

Register

Sessions built around steering visibility in the age of AI engines

Every session is a chance to:

• Understand how Search is changing: see how AI Overviews, AI Mode and AI engines are shifting search behavior, selecting the sources they treat as trustworthy, and redistributing clicks and visibility opportunities.
• Build content AI engines treat as a reference: learn to produce content that artificial intelligence chooses to cite, recommend and use in its answers, beyond traditional ranking criteria alone.
• Move performance measurement forward: identify the new KPIs to bring into your reporting, among them SEO and GEO visibility, share of voice, citations in AI answers, brand authority, direct traffic, branded traffic and business impact.
• Adapt S/GEO strategies and teams: get concrete methods to evolve your content strategy, align your teams and protect your brand’s visibility in an AI-first environment.

REGISTER FOR SEO SQUARE 11

A first-rate speaker line-up

SEO consultants, AI experts, SaaS vendors, advertisers and marketing leads… the speakers at SEO SQUARE face the same challenges you do. For this 11th edition, they will share their best practices and their most effective methods, and show how AI Overviews, AI Mode and GEO are fundamentally transforming SEO and Content Marketing.

Among them:

Neil Patel,

Co-Founder of NP Digital

A globally recognized entrepreneur and influencer, Neil Patel is ranked by the Wall Street Journal as one of the web’s leading influencers and by Forbes as one of the 10 most influential marketers. Founder of Crazy Egg, KISSmetrics and the agency NP Digital, he has helped thousands of companies optimize their online visibility. A regular speaker and bestselling author, he shares his expertise in SEO, content marketing and growth hacking with international audiences. At SEO SQUARE, he will address the impact of AI and Generative Engine Optimization on the future of Search.

Frédéric Joseph,

Chairman at NP Digital France

A recognized digital marketing expert, Frédéric Joseph has more than 25 years of experience at the intersection of media, advertising and digital transformation. A former executive at GroupM and ZenithOptimedia, he has guided major international brands in steering their marketing and digital strategy. Now Chairman at NP Digital France, he is helping grow the agency across Europe with a focus on performance, innovation and bringing AI into Search Marketing practice. At SEO SQUARE, he will share his vision of the future of SEO and Generative Engine Optimization alongside Neil Patel.

Karine Abbou,

AI Content Strategist & Founder of Women Love AI Marketing

With more than 15 years of experience, Karine Abbou is a recognized expert in B2B content marketing, working with major companies in France and the United States. She has led ambitious projects across sectors ranging from law to venture capital, real estate and digital agencies.

Now an AI Content Strategist, she explores the impact of generative AI on SEO and marketing strategy, a subject that has fascinated her since Google I/O in 2023.

Véronique Duong,

International SEO expert, CEO – Hika Limited

A CESEO-certified expert with more than 15 years of experience, Véronique Duong has established herself as one of France’s specialists in international SEO. Founder of Hika Limited, she works with companies across Europe and Asia on their visibility challenges, notably on Google and Baidu. The author of six books and a regular speaker (SEO Camp’us, SMX, Search Y…), she was also the first woman elected president of SEO Camp, the largest French-speaking search federation. Based between Paris and Hong Kong, she combines technical expertise, teaching and an international outlook. At SEO SQUARE, she will share her experience of search in the age of LLMs and Generative Engine Optimization.

Nicolas Nguyen,

SEO & AI expert, Co-founder | Semji

Nicolas Nguyen is the co-founder of the Semji platform. An organic search expert for more than fifteen years, he is a regular presence at SEO community gatherings (SEO Camp, Web2day…), where he develops his vision of a performance-driven content strategy. In 2010 he won the French-language SEO contest “SEOtons” against a hundred other professionals, using SEO technology developed in-house.

Julien Bismuth,

SEO & GEO Consultant – Getfluence

An SEO & GEO consultant at Getfluence, Julien Bismuth has spent more than 15 years working with companies in France and internationally on their organic visibility strategies. His expertise spans SEO, GEO, content, authority and off-site strategy to strengthen brand presence in search engines and in AI-generated answers alike. At SEO SQUARE 11, he will share what he learned analyzing more than 100 brands to identify the content AI engines actually select.

Michael Pinatton,

AI Manager – Semji

AI Manager at Semji, Michael Pinatton applies his expertise in SEO and artificial intelligence to product innovation. A specialist in prompt engineering and AI agent development, he brings the latest advances in generative AI into the Semji platform and supports customers in adopting them. With 15 years of SEO experience, he has advised SMEs, startups and large international accounts on their visibility strategy, after consulting at SQLI, LumApps and ZenRows. An entrepreneur and creator, he also co-founded Etudinfo and has published several books. At SEO SQUARE, he will share his view of how AI is transforming SEO processes and opening new ground for marketers.

Strategic partnerships

For this edition, Semji is putting innovation at the heart of marketing performance by bringing together leading partners: Boryl, Hika, Similarweb, VWO AB Tasty, Getfluence, Women Love AI Marketing, Zyppy, Ahrefs, Adeo, Brainsonic, DocuSign, Groupe SEB, Groupe Dubreuil, NP Digital, Siècle Digital, BDM and JDN.

These complementary areas of expertise will bring several perspectives to bear on the new stakes of Search, AI Search, Content Marketing, data and performance, giving attendees a view of the changes under way that is both strategic and operational.

Who is it for?

SEO SQUARE 11 is aimed at professionals looking to explore new methods and new levers to reach their SEO and GEO goals while making the most of what generative AI opens up. This edition will help you understand how that shift is changing search, optimization and the way visibility is steered, and where it creates new opportunities for traffic, conversions and growth.

SEO SQUARE is aimed in particular at SEO Managers, Content Strategists, Digital Marketers, innovation leads, SEO leads, Content Managers and Traffic Managers, as well as Heads of SEO, Heads of Content and acquisition leads.

JOIN SEO SQUARE 11